Syndicated Research

Introducing Barlow Research's Syndicated Research

This initiative is a multi-client research program sponsored by leading banks. Each quarter a stratified random sample of businesses throughout the United States with sales between $100,000 to $500 million are invited to participate in a comprehensive survey. The results measure channel adoption and use, brand power, account management, service quality and the selling abilities of leading providers.

Executive level results are delivered at trending briefs based on the metrics, sales volume and geographic segments selected by the client. Comprehensive market analytics revealing emerging trends and competitive intelligence are available to segment managers, product managers and researchers throughout your organization. Interactive tools and models are available to make the data easy to use and actionable. Deliverables are available individually or as a package.

Barlow Research is an analyst-driven organization that is energized by our client's challenges and opportunities. We look forward to working with you to create a competitive advantage for your organization.

Managing Small Business Banking
($100K-<$10MM)

While small businesses struggle to return to pre-recessionary levels of profits and sales, many are experiencing strained relationships with their primary bank. Decreased borrowing, fewer contacts and higher fees resulted in a greater percentage of customers considering changing banks. As non-bank alternatives grow for payments, investments and loans, banks need to renew their commitment to small business banking.

The management challenge must seem daunting. Customers are under intense pressure to replace diminished sales and manage expenses. Bank profitability is decreasing due to low loan demand and shrinking margins. New competitors are emerging with innovative payment products and bank management is asking for expense reductions at the very time you need to ramp up customer contact and service quality.

Small Business Banking 2011 brings the voice of the customer into the decision making process of our clients. Fact-based decision making allows you to focus on the opportunities and challenges for your bank. Our unique information delivery model entitles information at different organization levels from segment executive to front-line banker. Add to that a Barlow Research Analyst Team that is ready to work on your special questions and inquiries.

Managing Middle Market Banking
($10MM-<$500MM)

Optimism may be returning to the middle market, but business as usual may never be the same. The relationships between bankers and many of their customers have suffered and become disconnected during this time. It is critical to begin reconnecting by listening to the Voice of the Customer. We hope that the messages contained within this report will be used in your bank to build a fact-based argument about the importance and urgency of rebuilding these relationships.

It is fortunate that we can provide you with a rich trend line for the middle market showing quarterly changes in attitudes and behaviors. Barlow Research is the only company with this capability. The analysis in this report draws on this data for measures of channel adoption, brand power, account management, error avoidance, product usage and selling performance. These metrics are detailed at the end of each chapter and summarized using our proprietary CAMELS™ score methodology.

As you use this information to navigate your bank toward opportunities, we encourage you to draw on the skills of your dedicated Barlow Research Middle Market Analyst Team. We are committed to continuously studying the Voice of the Customer and finding best practices within our clients and your competitors. Your questions help focus our work toward the issues that are most important to you. We look forward to working with you and your executive level management to build action plans based on the Voice of the Customer.

To learn more about becoming a member of Barlow Research's syndicated studies, please contact us or one of our many staff members.