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In-Depth Reports
Barlow Research sells In-Depth Reports and archived webcasts on an a-la carte basis. Individual items are listed with more information below. These items are available to members as part of their institutional subscription, or they may be purchased individually by non-members. Payments are accepted online via PayPal, and you do not need a PayPal account to submit credit card payments. Once your payment has been received and confirmed, you will be taken directly to a page to download the purchased report, and you will receive a payment confirmation by email.

Currently Available In-Depth Reports:
Initiating the Change from Paper to Electronic Statements
In-Depth Report - Analysis Report
The industry has accomplished making online statements widely available for their business customers by providing good archives, similar-to-paper formats, and notification alerts. The value proposition is not clear to businesses and appears to be weighted in the bank’s favor. If a significant shift is going to occur in the elimination of paper statements, the industry will have to initiate the behavioral changes needed.
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Non-Member Cost:
$500 USD
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BIB Members:
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Creating a Delighted Business Customer: A New Way of Thinking about Drivers of Satisfaction (Small Business Banking)
In-Depth Report - Analysis Report
Focusing on improving opinions regarding the banks’ willingness to stand by in tough times and the banks’ knowledge and understanding of the customer’s business will pay dividends, as the overall brand of the bank is the largest driver of overall satisfaction.
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Non-Member Cost:
$2400 USD
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SBB Members:
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Creating a Delighted Business Customer: A New Way of Thinking about Drivers of Satisfaction (Middle Market Banking)
In-Depth Report - Analysis Report
Focusing on improving opinions regarding credit-related attributes will pay dividends, as the overall brand of the bank is the largest driver of overall satisfaction.
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Non-Member Cost:
$2400 USD
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MMB Members:
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Beyond Technology: Managing the Customer Experience
In-Depth Report - Analysis Report
Advances in technology have changed banking behaviors; however, technology alone does not define the customer experience. Organizations with channels that work collaboratively will enhance the experiences of their customers.
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Non-Member Cost:
$2400 USD
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BIB Members:
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Analysis of Bank Financials 2nd Quarter 2009
In-Depth Report - Analysis Report
Track the financial performance of your financial institution against key competitors.
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Non-Member Cost:
$399.00 USD
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SBB or MMB Members:
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What Small Business Owners Want to Hear from Their Bank During the Financial Crisis
In-Depth Report - Web Conference and Analysis Report - Banker Development Series
Proactively initiate candid conversations with your small business customers, explaining your institution’s financial situation and lending criteria. This is the time to cement your institution’s relationship with these customers.
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Non-Member Cost:
$750 USD
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SBB Members:
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How Banks Differentiate Their Online Banking Web Sites from the Competition
In-Depth Report - Analysis Report
Online innovations that are customer focused will advance adoption rates, feature usage and ultimately help banks to monetize their Internet banking offering.
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Non-Member Cost:
$2400 USD
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Regaining Pricing Power in Commercial Lending: How to Stop Leaving Money on the Table
In-Depth Report - Analysis Report
The aggressive pricing of Commercial & Industrial loans that began in 2004 has significantly decreased net interest margins and surrendered profits for Middle Market banking. The credit crisis offers an opportunity to regain lost pricing power if changes are made in the reward system and bankers are provided the necessary tools and training.
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Non-Member Cost:
$500 USD
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MMB Members:
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What Middle Market Customers Expect from Their Banker During the Credit Crisis
In-Depth Report - Web Conference and Analysis Report - Banker Development Series
High performing bankers will minimize credit surprises through proactive customer contact and communication that is focused, concise and reassuring.
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Non-Member Cost:
$750 USD
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MMB Members:
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Growing the Mobile Banking Channel
In-Depth Report - Analysis Report
Mobile banking is an extension of Internet banking , not a replacement. It is a viable service channel enabling business customers to monitor accounts, conduct transfers and bill payments.
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Non-Member Cost:
$2400 USD
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Small Business Merger Playbook: PNC + National City
In-Depth Report - Analysis Report
PNC’s acquisition of National City Bank brings together two institutions with limited geographical overlap. Underlying this union are two institutions with different customer profiles as well as different approaches to relationship management in the small business market.
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Non-Member Cost:
$2400 USD
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Middle Market Merger Playbook: PNC + National City
In-Depth Report - Analysis Report
The acquisition of National City by PNC represents a combination of two regional banks with contiguous market concentrations that together will be a major force in the industrial belt of the eastern part of the United States.
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Non-Member Cost:
$2400 USD
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Small Business Merger Playbook: Wells Fargo + Wachovia
In-Depth Report - Analysis Report
On paper, the purchase of Wachovia by Wells Fargo appears to be a brilliant move in the small business market. With much to gain and to lose, merger strategy and implementation will be critical for these two equal but diverse organizations.
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Non-Member Cost:
$2400 USD
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Middle Market Merger Playbook: Wells Fargo + Wachovia
In-Depth Report - Analysis Report
There are many similarities between the customer bases of Wells Fargo & Wachovia. However, it’s the differences between the customers that will make the integration of the two companies a bigger challenge than either bank has faced before.
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Non-Member Cost:
$2400 USD
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Small Business Merger Playbook: JPMorgan Chase + Washington Mutual
In-Depth Report - Analysis Report
JPMorgan Chase has a great opportunity to expand their footprint and market share in small business banking. However, they are inheriting a very different customer base, which will challenge their existing delivery model.
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Non-Member Cost:
$2400 USD
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Payroll Processing: What Customers Want
In-Depth Report - Web Conference and Analysis Report
Customers want integrated payroll systems that will be easy to use, accurate, cost effective, Internet based and will work seamlessly with accounting programs and human resources.
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Non-Member Cost:
$750 USD
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The Changing Role of the Relationship Manager
In-Depth Report - Web Conference and Analysis Report
Customers are more demanding today in terms of quality of contacts, not number. In order for RMs to be effective they must have the organizational support and training that will allow them to meet increasing customer expectations.
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Non-Member Cost:
$750 USD
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MMB Members:
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Managing Enterprise Innovation
In-Depth Report - White Paper
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Non-Member Cost:
$99 USD
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The Account Opening Process: Mystery Shop & Best Practices
In-Depth Report - Web Conference and Analysis Report
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Non-Member Cost:
$750 USD
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