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JPMorgan Chase has a great opportunity to expand their footprint and market share in small business banking. However, they are inheriting a very different customer base, which will challenge their existing delivery model.
The month of September brought many changes to the banking industry. Among them was the demise of Washington Mutual. On September 25, the FDIC sold the bank’s assets, secured debt obligations and deposits to JPMorgan Chase & Co. By acquiring Washington Mutual, JPMorgan Chase gained two percent share, increasing its primary market share nationwide to six percent in the small business segment. They now rank third or better in all regions but the South. This report features an analysis and executive summary focusing on various metrics of the separate institutions pre-merger and identifies potential challenges in the integration of the two banks.
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Table of Contents: |
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1.) |
Primary Bank Market Share & Demographics |
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2.) |
Primary Bank Satisfaction Trend & Channel Usage and Satisfaction |
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3.) |
Relative Strengths Identified in Barlow Research’s Business Internet Banking Test Drive |
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4.) |
Attitudes and Opinions About Their Primary Bank |
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5.) |
Account Management and Customer Service Experience |
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6.) |
Errors and Resolution Satisfaction |
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7.) |
Product Loyalty & Sales Management |
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8.) |
Economic Outlook for Their Company and Their Industry |
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Deliverables: |
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Small Business Merger Playbook: JPMorgan Chase + Washington Mutual In-Depth Report (PDF file format) |
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By Sandy Croke
Non-Member Cost:
$2400 USD
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SBB Members:
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