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The acquisition of National City by PNC represents a combination of two regional banks with contiguous market concentrations that together will be a major force in the industrial belt of the eastern part of the United States.
On October 24th, PNC announced their plan to acquire National City. The merger will result in an expanded regional presence. By acquiring National City, PNC doubled its primary market share nationwide to 4%, placing the bank in the fourth place position. They now rank number three in the Midwest. This report features an analysis and executive summary focusing on various metrics of the separate institutions pre-merger and identifies potential challenges in the integration of the two banks.
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Table of Contents: |
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1.) |
Primary Bank Market Share & Demographics |
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2.) |
Primary Bank Satisfaction Trend & Channel Usage and Satisfaction |
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3.) |
Relationship Management |
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4.) |
Attitudes and Opinions About Their Primary Bank |
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5.) |
Customer Service Experience |
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6.) |
Error Experience & Resolution Satisfaction Trend |
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7.) |
Product Loyalty & Sales Management |
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8.) |
Loyalty Trend |
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Deliverables: |
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Middle Market Merger Playbook: PNC + National City In-Depth Report (PDF file format) |
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By Sandy Croke
Non-Member Cost:
$2400 USD
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MMB Members:
Login for Access |
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