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PNC’s acquisition of National City Bank brings together two institutions with limited geographical overlap. Underlying this union are two institutions with different customer profiles as well as different approaches to relationship management in the small business market.
PNC’s purchase of National City Bank reveals a merged organization with the #4 market share position nationwide in the small business market. The new PNC/National City footprint consists of contiguous Midwest and Northeast states. The newly combined organization will have the #1 position in three states plus the District of Columbia and a presence in 11 additional states.
This 32-page report features an analysis and executive summary focusing on various metrics of the separate institutions pre-merger and identifies potential challenges in the integration of the two banks. Presented in PowerPoint format, the graphs cover the last eight quarters ending third quarter 2008 for small businesses with sales of $100,000 to $10 million claiming National City or PNC as their primary bank. Many of the trending graphs compare the two banks to the average of the top 11 banks for the last seven years.
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Table of Contents: |
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1.) |
Primary Bank Market Share & Demographics |
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2.) |
Primary Bank Satisfaction Trend, Channel Usage and Satisfaction |
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3.) |
Attitudes and Opinions About Their Primary Bank & Loyalty Trend |
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4.) |
Account Management and Customer Service Experience |
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5.) |
Error Experience Trend & Satisfaction with Resolution |
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6.) |
Product Loyalty & Sales Management |
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7.) |
Economic Outlook for Their Company and Their Industry |
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8.) |
Plans to Change Primary Bank |
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Deliverables: |
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Small Business Merger Playbook: PNC + National City In-Depth Report (PDF file format) |
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By Christine Anderson
Non-Member Cost:
$2400 USD
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SBB Members:
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