Who We Are


Since 1980, Barlow Research Associates, Inc. has been dedicated to providing in-depth market research for the commercial banking sector. With a 90% client retention rate and enduring relationships with some of the largest financial institutions in the United States, Barlow has a finger on the pulse of the business banking industry—and its customers.

Using a tailored approach, we'll leverage our expertise to help you understand your customers better with:

  • Customized research to answer your most important questions
  • Subscription-based programs and database tools that keep you on top of the current research, trends, and issues
  • Data-driven strategic consulting to put analysis into action
  • Industry-wide conferences to introduce solutions and expand brand awareness
  • Weekly newsletters featuring informative Analyst Journal articles


Years of Insights




Research Projects


Analyst's Journals


Analyst's Journals
Annual Readership

Featured Content

Digital Account Opening Study Available

NEW From the Barlow CX Lab! Narrated videos/evaluations of Small Business owners opening NEW deposit accounts online at six institutions

December 2016 First Friday Podcast

Video/Audio Podcasts now available! "Sales Goals and Cross-Selling Products in the Middle Market" Free to licensed clients in MyBarlow or available for sale.

Lender Lab 2.0 Study Available

NEW From the Barlow CX Lab!
Fully narrated video capture and evaluation of the
online loan application process at top banks

Analyst's Journal - Nov 30, 2016

Innovations in Digital Banking Inspire Redesign of Barlow's Newsletter and Website

The Barlow CX Lab studies the experience of business banking customers. As small business checking...

Are You a Survey Respondent?

Thanks for taking the time to find us. As business banking researchers, we highly value your thoughts and opinions about what banks are getting right—and help them find opportunities for improvement. With your help we can educate banks about the evolving needs of customers like you.

Survey Respondent? View our full list of FAQs

Barlow Research Associates, INC.

917 Lilac Drive North

Minneapolis, MN 55422

Tel: 763-253-1800 Fax: 763-253-1879