Who We Are


Since 1980, Barlow Research Associates, Inc. has been dedicated to providing in-depth market research for the commercial banking sector. With a 90% client retention rate and enduring relationships with some of the largest financial institutions in the United States, Barlow has a finger on the pulse of the business banking industry—and its customers.

Using a tailored approach, we'll leverage our expertise to help you understand your customers better with:

  • Customized research to answer your most important questions
  • Subscription-based programs and database tools that keep you on top of the current research, trends, and issues
  • Data-driven strategic consulting to put analysis into action
  • Industry-wide conferences to introduce solutions and expand brand awareness
  • Weekly newsletters featuring informative Analyst Journal articles


Years of Insights




Research Projects


Analyst's Journals


Analyst's Journals
Annual Readership

Featured Content

2017 Annual Business Banking Conference

Join us in Chicago this spring! May 22nd & 23rd, 2017 at the Loews Chicago O'Hare Hotel. Register Today!

2017 Monarch Innovation Award Nominations

Save the Date! The 2017 Monarch Award winners will be announced during a free webcast on Friday, April 7th, 2017! Details coming soon!

March 2017 First Friday Podcast

Video/Audio Podcasts now available! "Industry Verticals: Do They Matter in Small Business Banking?" Free to licensed clients in MyBarlow or available for sale.

Analyst's Journal - Mar 22, 2017

When Working with Middle Market Companies, a Product Specialist Is an Asset to the Relationship

It is common for a middle market company (annual sales $10MM-<$500MM) to have regular...

Are You a Survey Respondent?

Thanks for taking the time to find us. As business banking researchers, we highly value your thoughts and opinions about what banks are getting right—and help them find opportunities for improvement. With your help we can educate banks about the evolving needs of customers like you.

Survey Respondent? View our full list of FAQs

Barlow Research Associates, INC.

917 Lilac Drive North

Minneapolis, MN 55422

Tel: 763-253-1800 Fax: 763-253-1879