Who We Are


Since 1980, Barlow Research Associates, Inc. has been dedicated to providing in-depth market research for the commercial banking sector. With a 90% client retention rate and enduring relationships with some of the largest financial institutions in the United States, Barlow has a finger on the pulse of the business banking industry—and its customers.

Using a tailored approach, we'll leverage our expertise to help you understand your customers better with:

  • Customized research to answer your most important questions
  • Subscription-based programs and database tools that keep you on top of the current research, trends, and issues
  • Data-driven strategic consulting to put analysis into action
  • Industry-wide conferences to introduce solutions and expand brand awareness
  • Weekly newsletters featuring informative Analyst Journal articles


Years of Insights




Research Projects


Analyst's Journals


Analyst's Journals
Annual Readership

Featured Content

First Friday: "Middle Market and Business Banking Live Panel Discussion: Who They Choose to Bank with and Why?"

Register to attend Barlow Research's November 2017 First Friday Webcast! Friday, November 3rd, 2017 at Noon Eastern, 11 am Central, 9 am Pacific

2018 Monarch Innovation Award Nominations

Nominations for the 2018 Monarch Innovation Awards will be accepted through Friday December 1st, 2017! Learn more

Small Business Insights 2018: Banker of the Future

NEW Collaboration from Barlow Research and Oliver Wyman!
High-impact strategic insights from both the small business
and banker perspectives will inform future service strategy

Analyst's Journal - Oct 18, 2017

PNC Enhances the Mobile User Experience with a Newly Designed Mobile Banking App

In today’s business banking environment, the importance of mobile banking functionality is more important than...

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Thanks for taking the time to find us. As business banking researchers, we highly value your thoughts and opinions about what banks are getting right—and help them find opportunities for improvement. With your help we can educate banks about the evolving needs of customers like you.

Survey Respondent? View our full list of FAQs

Barlow Research Associates, INC.

917 Lilac Drive North

Minneapolis, MN 55422

Tel: 763-253-1800 Fax: 763-253-1879