Who We Are

THE INDUSTRY'S MOST RELIABLE RESEARCHERS

Since 1980, Barlow Research Associates, Inc. has been dedicated to providing in-depth market research for the commercial banking sector. With a 90% client retention rate and enduring relationships with some of the largest financial institutions in the United States, Barlow has a finger on the pulse of the business banking industry—and its customers.

Using a tailored approach, we'll leverage our expertise to help you understand your customers better with:

  • Customized research to answer your most important questions
  • Membership-based programs and database tools that keep you on top of the current research, trends, and issues
  • Data-driven strategic insights to put analysis into action
  • Industry-wide conferences to introduce solutions and expand brand awareness
  • Weekly newsletters featuring informative Analyst Journal articles

40

Years of Insights

100k+

Survey
Respondents

1,000+

Research Projects
Conducted

900+

Analyst's Journals
Published

10,000+

Analyst's Journals
Annual Readership

Upcoming Events

May

18

Two-Day Conference Event – Boston

2020 Annual Business Banking Conference

Jan

31

Research Released

Market Share Dashboard Tool updated with 4Q19 data

Feb

7

Research Released

Relationship Management Staffing Model Dashboard Tool updated with 2019 data

Feb

14

Research Released

Customer Profiler: Strategy Edition Dashboard Tool updated with 2019 data

Feb

21

Research Released

Customer Profiler: Banker Edition Dashboard Tool updated with 2019 data

Featured Content

First Friday Webcast: "Women-Owned Companies: Digitally Savvy but Value Personal Connections"

Register to attend Barlow Research's February 2020 First Friday Webcast! Friday, February 7th, 2020 at Noon Eastern, 11 am Central, 9 am Pacific

Finding Core Deposits Study

New! This study is a three-component initiative designed to identify the best opportunities to increase core deposits. This study will capture the deposit behaviors in three business customer sales ranges, analyze deposit balances, and size and identify opportunities.
Timely guidance to support growth strategy!

Contact us
to learn more.

Podcast: "Assessing the Health of your Middle Market Product Line"

Video/Audio podcast recordings of the January 2020 First Friday are now available! Free to licensed clients in MyBarlow or available for sale.

Analyst's Journal - Jan 15, 2020

Not All Small Business Banker Coverage Models Are Created Equal

Assigning an Account Officer or Business Banker in the small business segment ($100K-<$10MM in annual sales) can be a challenging proposition. Many institutions...

Are You a Survey Respondent?

Thanks for taking the time to find us. As business banking researchers, we highly value your thoughts and opinions about what banks are getting right—and help them find opportunities for improvement. With your help we can educate banks about the evolving needs of customers like you.