Who We Are
THE INDUSTRY'S MOST RELIABLE RESEARCHERS
Since 1980, Barlow Research Associates, Inc. has been dedicated to providing in-depth market research for the commercial banking sector. With a 90% client retention rate and enduring relationships with some of the largest financial institutions in the United States, Barlow has a finger on the pulse of the business banking industry—and its customers.
Using a tailored approach, we'll leverage our expertise to help you understand your customers better with:
- Customized research to answer your most important questions
- Membership-based programs and database tools that keep you on top of the current research, trends, and issues
- Data-driven strategic insights to put analysis into action
- Industry-wide conferences to introduce solutions and expand brand awareness
- Weekly newsletters featuring informative Analyst Journal articles
Two-Day Conference Event – Boston
2020 Annual Business Banking Conference
Market Share Dashboard Tool updated with 4Q19 data
Relationship Management Staffing Model Dashboard Tool updated with 2019 data
Customer Profiler: Strategy Edition Dashboard Tool updated with 2019 data
Customer Profiler: Banker Edition Dashboard Tool updated with 2019 data
Register to attend Barlow Research's February 2020 First Friday Webcast! Friday, February 7th, 2020 at Noon Eastern, 11 am Central, 9 am Pacific
New! This study is a three-component initiative designed to identify the best opportunities to increase core deposits. This study will capture the deposit behaviors in three business customer sales ranges, analyze deposit balances, and size and identify opportunities.
Timely guidance to support growth strategy!
Contact us to learn more.
Analyst's Journal - Jan 15, 2020
Assigning an Account Officer or Business Banker in the small business segment ($100K-<$10MM in annual sales) can be a challenging proposition. Many institutions...
Are You a Survey Respondent?
Thanks for taking the time to find us. As business banking researchers, we highly value your thoughts and opinions about what banks are getting right—and help them find opportunities for improvement. With your help we can educate banks about the evolving needs of customers like you.
How did you get my name?
If you received a Barlow Research questionnaire for a proprietary study (a bank logo appears on either the survey or the cover letter), then your name was received in a list of customers from your bank. If you received a questionnaire for a syndicated nationwide study (no bank logos anywhere), we received your name in a list purchased from Dun & Bradstreet Corporation.
Will my name ever be sold or redistributed?