Who We Are

THE INDUSTRY'S MOST RELIABLE RESEARCHERS

Since 1980, Barlow Research Associates, Inc. has been dedicated to providing in-depth market research for the commercial banking sector. With a 90% client retention rate and enduring relationships with some of the largest financial institutions in the United States, Barlow has a finger on the pulse of the business banking industry—and its customers.

Using a tailored approach, we'll leverage our expertise to help you understand your customers better with:

  • Customized research to answer your most important questions
  • Subscription-based programs and database tools that keep you on top of the current research, trends, and issues
  • Data-driven strategic consulting to put analysis into action
  • Industry-wide conferences to introduce solutions and expand brand awareness
  • Weekly newsletters featuring informative Analyst Journal articles

39

Years of Insights

100k+

Survey
Respondents

1,000+

Research Projects
Conducted

900+

Analyst's Journals
Published

10,000+

Analyst's Journals
Annual Readership

Upcoming Events

Jul

26

Research Released

2Q19 Small Business, Middle Market, & Digital Business Banking snapshots posted

Aug

5

Research Released

Market Share Dashboard Tool updated with 2Q19 data

Aug

30

Research Released

2Q19 Trending Briefs completed

Sep

2

Holiday

Labor Day: Barlow Research Offices Closed

Featured Content

First Friday Webcast: "Leveraging Technology to Enhance the Customer Experience: KeyBank's Success with Small Business Wellness Review"

Register to attend Barlow Research's August 2019 First Friday Webcast! Friday, August 2nd, 2019 at Noon Eastern, 11 am Central, 9 am Pacific

Digital-Physical Servicing Study

New! This two component initiative is designed to identify how financial institutions can blend digital and physical servicing channels to better serve their Small Business customers. The study will focus on understanding servicing needs and preferences as well as identifying opportunities and best practices.
Insights to inform optimizing the service experience!

Podcast: "Is Your Small Business Footprint Under Attack?"

Video/Audio podcast recordings of the July 2019 First Friday are now available! Free to licensed clients in MyBarlow or available for sale.

Analyst's Journal - Jul 17, 2019

The Time Is Now to Optimize How Digital and Physical Bank Channels Service Business Banking Customers

Digital business banking has reached the tipping point in the marketplace. Barlow data tells us...

Are You a Survey Respondent?

Thanks for taking the time to find us. As business banking researchers, we highly value your thoughts and opinions about what banks are getting right—and help them find opportunities for improvement. With your help we can educate banks about the evolving needs of customers like you.