Business Banking
RELATIONSHIP MANAGEMENT IN A DIGITAL WORLD

Small Market Banking

Barlow Research & The Boston Consulting Group (BCG) have partnered to identify the implications of forced digital business banking adoption and define what remote/digital relationship management servicing strategies will work for businesses.

barlowlogo

Overview and Objectives

Businesses with and without an assigned Account Officer are leaning harder into self-service models. However, a best practice solution has yet to surface and it is unknown if remote delivery channels can sustain adoption over time. Barlow Research & The Boston Consulting Group (BCG) are partnering to identify the implications of forced digital business banking adoption and define what remote/digital relationship management servicing strategies will work for businesses.


Objectives:

  • Align remote relationship management and digital engagement solutions with business preferences.
  • Define potential roadblocks that prevent businesses from sustaining digital adoption post COVID-19.

Scope:

New primary research targeting 1,500 businesses with $100K-<$25MM in annual sales revenue to measure the impacts of:

  • Forced digital business banking adoption.
  • Expectations for post-COVID-19 relationship management.
  • Openness to remote/digital relationship management & servicing strategies.

Deliverables:

  • Comprehensive report including a full analysis of Voice of the Customer Insights.
  • Next steps workshop facilitated by Barlow Research & BCG: group presentation of results & discussion among sponsors.
  • Individual optimization meetings to review bank-specific implications.

Results anticipated January 2021


 

Please contact us

to schedule a phone meeting

 

Featured Content

Podcast: Best Practices for Remote Prospecting

Video/Audio podcast recordings of the January 2021 First Friday are now available! Free to licensed clients in MyBarlow or available for sale.

Business Banking: Relationship Management in a Digital World

Barlow Research & Boston Consulting Group (BCG) have partnered to identify the implications of forced digital business banking adoption and define what remote/digital relationship management servicing strategies will work for businesses.
For more information:

2020 Digital Account Opening Study

NEW Competitive Intelligence Initiative from Barlow's CX Lab! Testing the actual customer experience of sole proprietors and multi-owner firms applying for a new business checking account online at seven institutions.
For more information:

Analyst's Journal - Jan 13, 2021

“Easy to do business with” Equates to Responsiveness and Availability Among Small Businesses

After a year of unprecedented changes and challenges for small businesses ($100K-<$10MM in sales), it’s no surprise...

Join the conversation on small business banking