Barlow Research Associates, Inc. Voice of the Business Customer

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Web Conference Invitation Wednesday, May 23rd, 2018
You're invited to.....   Click here to register!
Barlow Research's March 2017 First Friday Web Conference
"Industry Verticals: Do They Matter in Small Business Banking?"
Join us for one hour on:
Friday, March 3rd, 2017
Noon Eastern, 11 am Central, 9 am Pacific
Featuring: Kevin McNamara, President, Vertical IQ and Linda O’Connell, Sandy Hanson and Emily Cade, Barlow Research

With nearly nine million small businesses ($100K-<$10MM in sales) in the United States, financial institutions are always looking for effective methods of segmenting this vast market. We all want to exhibit value-based differentiation from our competition. One way of doing this is with industry specializations.

Join Barlow Research on Friday, March 3rd 2017 as we discuss the differences in this vast market based on industry classifications. Certain industries may require specialized financing solutions and support. Having industry verticals can help to better serve your small business customers.

In this session you will learn about:

  • Industry segment demographics
  • How different industry segments use the bank – channel usage, service expectations, etc.
  • The products used by different industry segments and their past and future expectations for borrowing
This discussion is designed for anyone involved in small business relationship management, sales and sales management, product management, marketing, market research or line of business strategy.

This Web conference is free of charge to members of ANY of Barlow Research's Syndicated Research Programs (Small Business, Middle Market and/or Digital Business Banking). This Web conference series is just another one of the benefits for our syndicated clients. Non-members may attend the Web cast for $325.00 USD.

To Register:

Please click on the link below, login to the Barlow Research Web site, and submit your contact information to complete your registration. You will receive additional instructions via email.

Please register before Noon Central Time on Thursday, March 2nd, 2017. All authorized registrants will receive a reminder email with connection instructions and a link to download a copy of the slide presentation on the afternoon of the day before the scheduled Web conference.

To learn more about becoming a member of Barlow Research's syndicated studies, please contact Marcia Kalfas at 763-253-1811.

Thank You.

Barlow Research Associates, Inc.
917 Lilac Drive North
Minneapolis, MN 55422
Tel: 763-253-1800 Fax: 763-253-1879

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