Barlow Research Associates, Inc. Voice of the Business Customer

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Web Conference Invitation Wednesday, May 23rd, 2018
You're invited to.....   Click here to register!
Barlow Research's May 2017 First Friday Web Conference
"Designing Digital Channels for the Optimal User Experience"
Join us for one hour on:
Friday, May 5th, 2017
Noon Eastern, 11 am Central, 9 am Pacific
Featuring: Robin Cusimano, Vice President, Digital Initiatives and Standards, Wells Fargo; and Chris Fritz, SVP, Head of Digital Solutions, SunTrust

The digital banking channels at the bank account for more than half of the touches to the bank for small businesses and over two thirds of the touches among middle market customers. The frequency of business customer touches to digital channels makes it critical for financial institutions to ensure that their digital channels meet the needs of their customers. Financial institutions are challenged with providing digital features and functionalities that help their customers become more efficient as well as providing solutions that are user-friendly, intuitive and simple to use which requires continuous improvement. The redesign of digital channels is not a new phenomenon, nor is it a one-time event; rather, it is an ongoing activity as banks continually strive to provide the best user experience to their customers.

Join Barlow Research on Friday, May 5th, 2017 as we discuss:

  • The importance of redesigning the bank’s digital channels
  • How Wells Fargo and SunTrust utilized customer feedback to drive their redesign
  • How the redesign process was managed and rolled out
This discussion is designed for anyone involved in digital business banking, market research, developers, competitive intelligence, product management and line of business strategy, business marketing and advertising.

This Web conference is free of charge to members of ANY of Barlow Research's Syndicated Research Programs (Small Business, Middle Market and/or Digital Business Banking). This Web conference series is just another one of the benefits for our syndicated clients. Non-members may attend the Web cast for $325.00 USD.

To Register:

Please click on the link below, login to the Barlow Research Web site, and submit your contact information to complete your registration. You will receive additional instructions via email.

Please register before Noon Central Time on Thursday, May 4th, 2017. All authorized registrants will receive a reminder email with connection instructions and a link to download a copy of the slide presentation on the afternoon of the day before the scheduled Web conference.

To learn more about becoming a member of Barlow Research's syndicated studies, please contact Marcia Kalfas at 763-253-1811.

Thank You.

Barlow Research Associates, Inc.
917 Lilac Drive North
Minneapolis, MN 55422
Tel: 763-253-1800 Fax: 763-253-1879

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