Finding Core Deposits Study

Finding Core Deposits Study

Finding
Core
Deposits
Study

Competitive intelligence you can't get anywhere else!

Business deposit solutions are not mass market products.

Fewer than one in five businesses hold 80% of all deposits.


Finding Core Deposits Study

Overview and Objectives

The Finding Core Deposits study will focus on identifying which key segments (e.g., industry, sales volume and business age) present the best opportunity to increase core deposits by analyzing deposit balances, sizing opportunities and aligning target markets with different deposit product strategies.

Finding Core Deposits is a three-component study that explores the deposit behaviors of businesses across various sales volume ranges. Key research questions include:

  1. What type of businesses have high balances...
    • From stable excess cash reserves (tend to hold high balances in interest-bearing accounts)
    • Because of liquid nature of their business (tend to hold high balances in demand deposit accounts)
  2. Who are the primary targets for growing deposits with an in-footprint strategy vs. an outside of footprint strategy?
  3. How is the current rate environment influencing deposit product adoption/attrition and what are the primary factors businesses consider before adopting deposit products?

Deliverables/Timing

Deliverables include a synthesized report of key findings from each component of the study and an in-person presentation.
There are three reports available, each is unique to a specific sales volume range:

Report 1: $100K-<$5MM
Report 2: $5MM-<$25MM
Report 3: $25MM-<$500MM

Report will be available in January 2020.

 

Please contact us

to schedule a phone meeting

 

Featured Content

Podcast: "Financial confidence and credit implications: Climbing, coasting or collapsing?"

Video/Audio podcast recordings of the December 2019 First Friday are now available! Free to licensed clients in MyBarlow or available for sale.

Finding Core Deposits Study

New! This study is a three-component initiative designed to identify the best opportunities to increase core deposits. This study will capture the deposit behaviors in three business customer sales ranges, analyze deposit balances, and size and identify opportunities.
Timely guidance to support growth strategy!

Contact us
to learn more.

Strategy Dashboard Tools

All of Barlow's Strategy Dashboard tools have been updated with the most current data! Licensed customers may log in to MyBarlow to use these powerful data-driven tools to find actionable learnings about customer value, staffing, market share and more!

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