2020 Digital Account Opening Study
2020 Small Business Digital Account Opening Study
Essential Insight for Optimizing Contactless Deposit Acquisition: The Small Business Customer Experience and Competitive Intelligence
Barlow Research’s ongoing customer experience evaluation of the digital account application process will allow your organization to follow the small business customer journey to a new business checking account. Through the Barlow CX Lab, we perform a detailed investigation of the online account opening process to a new business checking account for a small business among a competitive set of providers. Barlow Research evaluates each step of the experience using criteria relevant to small business owners' interests. The customer experience is video captured to provide an experiential record of the entire process. Timelines and copies of all documentation collected throughout the application process are included. This research will provide a better understanding of how each tested organization deploys their digital account opening process for small businesses.
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Did you know that less than four middle market customers could equate to a potential $1 million revenue gain or loss to your bank?
Barlow Research’s Middle Market Banking Program provides the insights needed to drive your strategy and transformation initiatives.
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Barlow Research & Boston Consulting Group (BCG) have partnered to identify the implications of forced digital business banking adoption and define what remote/digital relationship management servicing strategies will work for businesses.
Analyst's Journal - Sep 23, 2020
Middle market companies ($10MM-<$500MM in sales) are lucrative customers to the bank. Less than...