2020 Digital Account Opening Study
2020 Small Business Digital Account Opening Study
Essential Insight for Optimizing Contactless Deposit Acquisition: The Small Business Customer Experience and Competitive Intelligence
Barlow Research’s ongoing customer experience evaluation of the digital account application process will allow your organization to follow the small business customer journey to a new business checking account. Through the Barlow CX Lab, we perform a detailed investigation of the online account opening process to a new business checking account for a small business among a competitive set of providers. Barlow Research evaluates each step of the experience using criteria relevant to small business owners' interests. The customer experience is video captured to provide an experiential record of the entire process. Timelines and copies of all documentation collected throughout the application process are included. This research will provide a better understanding of how each tested organization deploys their digital account opening process for small businesses.
To inquire….email to Sales@Barlowresearch.com.
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to schedule a phone meeting
Register to attend Barlow Research's August 2020 First Friday Webcast! Friday, August 7, 2020 at Noon Eastern, 11 am Central, 9 am Pacific
Celent & Barlow Research are partnering to evaluate the evolving dynamics of the client/agent relationship and provide insights on commercial insurance buyers’ preferences, behaviors and experiences across both personal and digital delivery channels for small business insurance.
NEW Competitive Intelligence Initiative from Barlow's CX Lab! Testing the actual customer experience of sole proprietors and multi-owner firms applying for a new business checking account online at seven institutions.
For more information:
Analyst's Journal - Jul 29, 2020
As technology advances and continues to provide convenience to the end user, financial institutions have...