2018 Digital Account Opening Study
Actionable VOC Insight for Competitive Intelligence and Product Development
This new study from Barlow Research will allow your organization to follow the small business customer journey during the digital account opening process. Through the Barlow CX Lab, we performed a detailed investigation of the online account opening process for a small business among a competitive set of providers. Barlow Research evaluated each step of the experience using criteria relevant to small business owners' interests. The customer experience is video captured to provide an experiential record of the entire process. This research will provide a better understanding of how each tested organization deploys their digital account opening process for small businesses.
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