An invitation to Barlow Research's July 2018 First Friday Web Conference
Barlow Research Voice of the Business Customer
Web Conference Invitation
You're invited to.....
Barlow Research's July 2018 First Friday Web Conference
Providing Valuable Human Touches in a Self-Service Business Banking World
Featuring: Brent Reinhard (Chase Business Banking), Sandy Hanson and Linda O'Connell (Barlow Research Associates, Inc.)
Join us for one hour on:
Friday, July 13th, 2018
Noon Eastern, 11 am Central, 9 am Pacific
Small business ($100K-<$10MM in sales) owners are changing the way they deal with their primary bank. With this change, we have lost some of our human connection with our small business customers as their usage of digital and self-service channels continues to increase. While not every small business wants a visit by an Account Officer, it is important to identify those that do and try to meet their expectations. With the changing dynamics of how we connect with our customers (more digitally), we need to continue to strive to think differently and transform the traditional banking models.

Join Barlow Research for a one-hour webcast as we share the Voice of the Business Customer data, as well as listen to insights from Brent Reinhard of Chase Business Banking.

You will learn about:
  • Small businesses’ current channel usage and contact preferences and how these have changed over time
  • How the industry is doing on meeting small businesses’ expectations for in person visits and calls and how this impacts overall bank delight and loyalty
  • How managing expectations, especially for days for a loan response, is important and the impact it has on brand attributes
    The presentation is designed for anyone involved in small business or business banking, relationship management, marketing, market research or line of business strategy.
    This web conference is free of charge to members of ANY of Barlow Research's Syndicated Research Programs (Small Business, Middle Market and/or Digital Business Banking). This web conference series is just another one of the benefits for our syndicated clients. Non-members may attend the webcast for $325.00 USD.
    Please register before Noon Central Time on Thursday, July 12th, 2018. All authorized registrants will receive a reminder email with connection instructions and a link to download a copy of the slide presentation on the afternoon of the day before the scheduled web conference.

    To learn more about becoming a member of Barlow Research's syndicated studies, please contact Marcia Kalfas at 763-253-1811.
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