An invitation to Barlow Research's October 2018 First Friday Web Conference
Barlow Research Voice of the Business Customer
 
 
Web Conference Invitation
 
Barlow Research's October 2018 First Friday Web Conference
Turn Your Passive Small Business Customers into Promoters
 
Featuring: Natalie Higgins (Citizens Bank), Sandy Hanson and Emily Cade (Barlow Research Associates, Inc.)
 
Join us for 30 minutes on:
Friday, October 5th, 2018
Noon Eastern, 11 am Central, 9 am Pacific
Register
 
The Net Promoter Score (NPS) is a metric that has garnered much attention in recent years. It seems that one follows it like a religion or doesn’t use it at all. While it is a simple metric to track to evaluate your customers’ experience, it is just one metric. Connecting NPS to other metrics including overall satisfaction and brand ratings can help you to understand the full picture. Digging further into your customer experience data can help you pinpoint issues to focus on that can help you turn passive customers into promoters.

Join Barlow Research for a one-hour webcast as we share the Voice of the Business Customer data, as well as listen to insights from Natalie Higgins of Citizens Bank.

You will learn about:
  • The Net Promoter Score (NPS) – what it is, why it’s used and if overall satisfaction and NPS are connected
  • The differences between a delighted promoter and a delighted non-promoter and strategies for moving passive customers to promoters
  • How a top institution, Citizens Bank, is using NPS in their customer experience metrics
 
The presentation is designed for anyone involved in small business or business banking, relationship management, marketing, market research or line of business strategy.
 
This Web conference is free of charge to members of ANY of Barlow Research's Syndicated Research Programs (Small Business, Middle Market and/or Digital Business Banking). This Web conference series is just another one of the benefits for our syndicated clients. Non-members may attend the webcast for $325.00 USD.
 
Register
 
Please register before Noon Central Time on Thursday, October 4th, 2018. All authorized registrants will receive a reminder email with connection instructions and a link to download a copy of the slide presentation on the afternoon of the day before the scheduled Web conference.

To learn more about becoming a member of Barlow Research's syndicated studies, please contact Insights.
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