An invitation to Barlow Research's September 2019 First Friday Web Conference
Barlow Research Voice of the Business Customer
Web Conference Invitation
Barlow Research's September 2019 First Friday Web Conference
Mobile Banking for Middle Market
Featuring: Michelle Young, Wells Fargo, and Donna Arce, Barlow Research Associates, Inc.
Join us for one hour on:
Friday, September 6th, 2019
Noon Eastern, 11 am Central, 9 am Pacific
Mobile banking has evolved into a viable solution for middle market companies looking to securely access their accounts and perform critical finance functions on the go. Business customers have come to expect easy-to-use products, a range of innovative services and a consistent experience across different devices to help save time and increase productivity.

Join Barlow Research for a one-hour webcast featuring Michelle Young, Senior Vice President and Channel Product Management Leader for Digital Solutions for Business, Wells Fargo, speaking about mobile usage, functionality and important customer experience considerations necessary for a strong middle market solution. Wells Fargo was a pioneer by being the first to market with CEO® Mobile, a middle market mobile banking solution, and they continue to be a market leader in mobile banking adoption in this segment.

You will learn about:
  • Key mobile banking capabilities, services and solutions to help middle market businesses succeed financially
  • The importance of balancing banking functionality with user experience, including optimizing for “smart” devices such as phones, tablets and watches; native mobile apps vs. mobile sites (e.g. downloading iOS/Android apps vs. using mobile device to mobile website access)
  • Mobile security and fraud prevention enhancements and innovations such as biometric authentication, push notifications and mobile tokenization
This presentation is designed for anyone involved in middle market or business banking online desktop or mobile product development, customer experience, transformation, marketing, market research, innovation or strategy.
This web conference is free of charge to members of ANY of Barlow Research's Syndicated Research Programs (Small Business, Middle Market and/or Digital Business Banking). This web conference series is just another one of the benefits for our syndicated clients. Non-members may attend the webcast for $325.00 USD.
Please register before Noon Central Time on Thursday, September 5th, 2019. All authorized registrants will receive a reminder email with connection instructions and a link to download a copy of the slide presentation on the afternoon of the day before the scheduled web conference.

To learn more about becoming a member of Barlow Research's syndicated studies, please contact Marcia Kalfas at 763-253-1811.
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