An invitation to Barlow Research's October 2019 First Friday Web Conference
Barlow Research Voice of the Business Customer
Web Conference Invitation
Barlow Research's October 2019 First Friday Web Conference
Remote Relationship Managers: A Way to Provide Valuable Human Interactions in a Digital World
Featuring: Brad Mayer, Commercial Banking Segment Analyst for North America, Boston Consulting Group and Sandy Hanson, Barlow Research Associates, Inc.
Join us for one hour on:
Friday, October 11th, 2019
Noon Eastern, 11 am Central, 9 am Pacific
There is no escaping the digital transformation that started decades ago. All of our small business customers are going through it on a personal level. This inherently impacts their expectations of how they want to run their businesses and the service they desire from their financial providers. Because of this, owners are changing the way they deal with their primary bank. While the branch is still important to many, we see the rise (in incidence of use and frequency of touches) of the digital channels, at the risk of potentially losing our human touch with these companies. Can we achieve valuable human interactions with these customers via a remote Relationship Manager (RM)?

Join Barlow Research for a one-hour webcast as we share Voice of the Business Customer data and hear from Brad Mayer on examples of remote RM models and how they can fit in with a bank’s segmentation.

You will learn about:
  • What channels are being used by small businesses and how that has changed over time
  • Which small businesses want in person visits from an Account Officer and if they are getting them
  • What are some examples of remote RM archetypes that have worked well in the market
  • How a remote RM can fit into a targeted client segmentation model
The presentation is designed for anyone involved in small business or business banking, relationship management, marketing, market research or line of business strategy.
This web conference is free of charge to members of ANY of Barlow Research's Syndicated Research Programs (Small Business, Middle Market and/or Digital Business Banking). This web conference series is just another one of the benefits for our syndicated clients. Non-members may attend the webcast for $325.00 USD.
Please register before Noon Central Time on Thursday, October 10th, 2019. All authorized registrants will receive a reminder email with connection instructions and a link to download a copy of the slide presentation on the afternoon of the day before the scheduled web conference.

To learn more about becoming a member of Barlow Research's syndicated studies, please contact Sales.
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