An invitation to Barlow Research's January 2020 First Friday Web Conference
Barlow Research Voice of the Business Customer
Web Conference Invitation
Barlow Research's January 2020 First Friday Web Conference
Assessing the Health of Your Middle Market Product Line
Featuring: Donna Arce and Dallas Capesius, Barlow Research Associates, Inc.
Join us for one hour on:
Friday, January 10th, 2020
Noon Eastern, 11 am Central, 9 am Pacific
Only half the middle market companies $10MM-<$500MM surveyed in the Barlow Research 1Q19 Economic Pulse Study strongly agreed that their primary bank offers all of the services they need. This metric calls for a review of your bank’s product set to assess how well your offerings line up with market needs. In addition, it also calls for a review of your sales strategies to ensure you are adequately building product awareness and capturing your fair share of wallet.

Understanding product usage trends can help you focus not only on the most used products, but the highest growth products as well. At Barlow Research, we currently track the usage of 29 different products within the middle market banking segment (companies $10MM-<$500MM in annual sales). Categories of services include Cash Management and Deposit Services, Credit Services, Corporate Finance Services, Card Products and other services which includes international and retirement services. In addition, while tracking individual service usage, we capture the product usage at the primary bank vs. other providers.

Join Barlow Research for a one-hour webcast as we share product usage data for the middle market banking segment.

You will learn about:
  • Top products used by middle market companies
  • Products with the highest growth over time
  • Products that are most often purchased at a provider other than the primary bank
The presentation is designed for anyone involved in middle market or business banking product management, relationship management, business development, sales, marketing, market research or line of business strategy.
This web conference is free of charge to members of ANY of Barlow Research's Syndicated Research Programs (Small Business, Middle Market and/or Digital Business Banking). This web conference series is just another one of the benefits for our syndicated clients. Non-members may attend the webcast for $325.00 USD.
Please register before Noon Central Time on Thursday, January 9th, 2020. All authorized registrants will receive a reminder email with connection instructions and a link to download a copy of the slide presentation on the afternoon of the day before the scheduled web conference.

To learn more about becoming a member of Barlow Research's syndicated studies, please contact Marcia Kalfas at 763-253-1811.
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