An invitation to Barlow Research's February 2020 First Friday Web Conference
Barlow Research Voice of the Business Customer
Web Conference Invitation
Barlow Research's February 2020 First Friday Web Conference
Women-Owned Companies: Digitally Savvy but Value Personal Connections
Featuring: Marti Barletta, founder of The TrendSight Group and author of the book “Marketing To Women,” and Sandy Hanson, Barlow Research Associates, Inc.
Join us for one hour on:
Friday, February 7th, 2020
Noon Eastern, 11 am Central, 9 am Pacific
With 25% of all small businesses ($100K-<$10MM in sales) being women-owned (51%+ ownership), up from 19% in 2009, this is sure a segment not to ignore. While there are limited other demographic differences between women-owned and non-women-owned companies, there are key differences in banking behaviors. Women-owned companies tend to be more self-service and digitally inclined, however, they value personal relationships.

Join Barlow Research for a one-hour webcast as we share Voice of the Business Customer data and hear from Marti Barletta on how we can more effectively attract and communicate with this important segment.

You will learn about:
  • Differences between women-owned and non-women-owned companies including demographics, banking preferences and how they make/accept payments
  • The importance of personal relationships to women-owned companies in terms of their business banking
  • Women-owned companies’ credit appetite and what they plan to do with excess cash reserves
  • How to use this information to more effectively market banking solutions and communicate with women-owned businesses
The presentation is designed for anyone involved in small business or business banking, relationship management, marketing, market research or line of business strategy.
This Web conference is free of charge to members of ANY of Barlow Research's Syndicated Research Programs (Small Business, Middle Market and/or Digital Business Banking). This Web conference series is just another one of the benefits for our syndicated clients. Non-members may attend the webcast for $325.00 USD.
Please register before Noon Central Time on Thursday, February 6th, 2020. All authorized registrants will receive a reminder email with connection instructions and a link to download a copy of the slide presentation on the afternoon of the day before the scheduled Web conference.

To learn more about becoming a member of Barlow Research's syndicated studies, please contact Insights.
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