An invitation to Barlow Research's September 2020 First Friday Web Conference
Barlow Research Voice of the Business Customer
Web Conference Invitation
Barlow Research's September 2020 First Friday Web Conference
A Look at Diversity from Business Customers' and Bank Perspectives
Featuring: Holly Hughes, CMO, BAI; Marlon Moore, Ph.D, President, Marlon Moore Consulting, LLC. and Sandy Hanson, Barlow Research Associates, Inc.
Join us for one hour on:
Friday, September 11th, 2020
Noon Eastern, 11 am Central, 9 am Pacific
Only 17% of all small businesses ($100K-<$10MM in sales) are minority-owned (50%+ ownership), however, this segment is growing, up from 11% in 2013. While there are limited demographic and banking behavior differences between minority-owned and non-minority-owned companies, there are key differences in bank brand ratings, satisfaction and primary bank loyalty. Minority-owned companies also tend to have a harder time obtaining credit.

Join Barlow Research for a one-hour webcast as we share Voice of the Business Customer data and hear from Holly Hughes and Marlon Moore on organizational, staffing and supplier commitments related to diversity, equity and inclusion (DEI).

You will learn about:
  • Differences and similarities between minority-owned and non-minority-owned companies including demographics and banking service experiences
  • Credit application and approval/denial rates based on minority/non-minority-owned status
  • How banks are focusing internally on DEI
  • What banks are doing to support minority-owned businesses and why this is important
The presentation is designed for anyone involved in small business or business banking, relationship management, marketing, market research or line of business strategy.
This Web conference is free of charge to members of ANY of Barlow Research's Syndicated Research Programs (Small Business, Middle Market and/or Digital Business Banking). This Web conference series is just another one of the benefits for our syndicated clients. Non-members may attend the webcast for $325.00 USD.
Please register before Noon Central Time on Thursday, September 10th, 2020. All authorized registrants will receive a reminder email with connection instructions and a link to download a copy of the slide presentation on the afternoon of the day before the scheduled Web conference.

To learn more about becoming a member of Barlow Research's syndicated studies, please contact Insights.
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