An invitation to Barlow Research's May 2021 First Friday Web Conference
Barlow Research Voice of the Business Customer
Web Conference Invitation
Barlow Research's May 2021 First Friday Web Conference
Personal Connection: A Leading Indicator of a Successful Small Business Banking Relationship
Featuring: Sandy Hanson and Haley Lenzen, Barlow Research Associates, Inc.
Join us for 60 minutes on:
Friday, May 7th, 2021
Noon Eastern, 11 am Central, 9 am Pacific
A personal relationship with a Banker has typically grown in importance as company sales size increased. Smaller companies were most often convenience driven, wanting to bank on their own terms through the use of online banking, mobile banking and ATMs; all while still visiting the branch when needed. However, the need for a personal connection has become more apparent throughout the pandemic for companies of all sizes. As financial institutions continue to digitize the relationship, we must remain cognizant not to lose the human element.

Join Barlow Research for a 45-minute webcast as we share our 4th quarter 2020 Voice of the Business Customer data.

You will learn about:
  • Lack of personal attention as a leading factor for attrition and the importance of the relationship a company has with their bank/Banker
  • The branch as a key touchpoint, but where there is opportunity to migrate processes to digital
  • How local and virtual/remote Account Officers score on key metrics and how that’s changed over time
The presentation is designed for anyone involved in small business or business banking, relationship management, marketing, market research or line of business strategy.
This Web conference is free of charge to members of ANY of Barlow Research's Syndicated Research Programs (Small Business, Middle Market and/or Digital Business Banking). This Web conference series is just another one of the benefits for our syndicated clients. Non-members may attend the webcast for $325.00 USD.
Please register before Noon Central Time on Thursday, May 6th, 2021. All authorized registrants will receive a reminder email with connection instructions and a link to download a copy of the slide presentation on the afternoon of the day before the scheduled Web conference.

To learn more about becoming a member of Barlow Research's syndicated studies, please contact Insights.
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