An invitation to Barlow Research's August 2021 First Friday Web Conference
Barlow Research Voice of the Business Customer
Web Conference Invitation
Barlow Research's August 2021 First Friday Web Conference
Driving Customer Satisfaction in the Middle Market Banking Segment
Featuring: Joe Markey, KeyBank and Donna Arce, Barlow Research Associates, Inc.
Join us for 45 minutes on:
Friday, August 6th, 2021
Noon Eastern, 11 am Central, 9 am Pacific
Customer satisfaction matters. On average, the net potential revenue of approximately five middle market customers ($10MM-<$500MM in annual sales) could equate to a $1MM revenue gain or deficit for a bank. Highly satisfied customers are more likely to repurchase from their primary bank when there is a need. In addition, highly satisfied customers are more likely to refer your bank to other companies with a similar need. Among the Top 10 banks serving the middle market segment, KeyBank has achieved high ratings in these performance metrics.

In the middle market banking segment, brand attributes collectively explain approximately 90% of the variation in overall primary bank satisfaction. Additionally, key drivers can change year over year. Joe Markey, Middle Market Regional Sales Executive for the East Region at KeyBank, will share insight and commentary on driving customer satisfaction.

In this webcast, you will learn about:
  • Changes in key drivers of overall bank and Account Officer satisfaction
  • Variation of brand attribute ratings between large, medium and small banks
  • Front line challenges and successes in building highly satisfied customer relationships
This presentation is designed for anyone involved in middle market or business banking strategy, transformation, agile teams, customer experience, relationship management, business development, sales, marketing, training, coaching, market research or line of business strategy.
This Web conference is free of charge to members of ANY of Barlow Research's Syndicated Research Programs (Small Business, Middle Market and/or Digital Business Banking). This Web conference series is just another one of the benefits for our syndicated clients. Non-members may attend the webcast for $325.00 USD.
Please register before Noon Central Time on Thursday, August 5th, 2021. All authorized registrants will receive a reminder email with connection instructions and a link to download a copy of the slide presentation on the afternoon of the day before the scheduled Web conference.

To learn more about becoming a member of Barlow Research's syndicated studies, please contact Insights.
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