An invitation to Barlow Research's October 2021 First Friday Web Conference
Web Conference Invitation |
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Join us for 30 minutes on:
Friday, October 1st, 2021 Noon Eastern, 11 am Central, 9 am Pacific |
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Financial institutions typically use customer segmentation as a way to focus service strategies. The most common segmentation criteria in small business banking ($100K-<$10MM) is sales volume, but others use industry. Depending on the industry, there are differences in banking products and channels used, as well as expectations for personalized service. Additionally, the COVID-19 pandemic has had unique impacts specific to each industry.
Join Barlow Research for a 45-minute webcast as we share our 2nd quarter 2021 Voice of the Business Customer data and hear from small business owners in three distinct industries (restaurants & food services, trucking & transportation and healthcare). We’ll hear their perspectives on recovery and what their primary bank can do to assist them in moving forward.
You will learn about: |
- The economic outlook of these three industries and what challenges they've had to overcome in the last year
- How these different industry segments use the bank – channel usage, service expectations, products used, etc.
- What these three industries are looking for from their primary bank going forward
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The presentation is designed for anyone involved in small business or business banking, relationship management, marketing, market research or line of business strategy. |
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This Web conference is free of charge to members of ANY of Barlow Research's Syndicated Research Programs (Small Business, Middle Market and/or Digital Business Banking). This Web conference series is just another one of the benefits for our syndicated clients. Non-members may attend the webcast for $325.00 USD.
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Please register before Noon Central Time on Thursday, September 30th, 2021. All authorized registrants will receive a reminder email with connection instructions and a link to download a copy of the slide presentation on the afternoon of the day before the scheduled Web conference.
To learn more about becoming a member of Barlow Research's syndicated studies, please contact Insights.
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