An invitation to Barlow Research's October 2021 First Friday Web Conference
Barlow Research Voice of the Business Customer
Web Conference Invitation
Barlow Research's October 2021 First Friday Web Conference
Small Business Panel Discussion: The Transition to Recovery from the View of Three Different Industries
Featuring: Sandy Hanson & Haley Lenzen, Barlow Research Associates, Inc.
Join us for 45 minutes on:
Friday, October 1st, 2021
Noon Eastern, 11 am Central, 9 am Pacific
Financial institutions typically use customer segmentation as a way to focus service strategies. The most common segmentation criteria in small business banking ($100K-<$10MM) is sales volume, but others use industry. Depending on the industry, there are differences in banking products and channels used, as well as expectations for personalized service. Additionally, the COVID-19 pandemic has had unique impacts specific to each industry.

Join Barlow Research for a 45-minute webcast as we share our 2nd quarter 2021 Voice of the Business Customer data and hear from small business owners in three distinct industries (restaurants & food services, trucking & transportation and healthcare). We’ll hear their perspectives on recovery and what their primary bank can do to assist them in moving forward.

You will learn about:
  • The economic outlook of these three industries and what challenges they've had to overcome in the last year
  • How these different industry segments use the bank – channel usage, service expectations, products used, etc.
  • What these three industries are looking for from their primary bank going forward
The presentation is designed for anyone involved in small business or business banking, relationship management, marketing, market research or line of business strategy.
This Web conference is free of charge to members of ANY of Barlow Research's Syndicated Research Programs (Small Business, Middle Market and/or Digital Business Banking). This Web conference series is just another one of the benefits for our syndicated clients. Non-members may attend the webcast for $325.00 USD.
Please register before Noon Central Time on Thursday, September 30th, 2021. All authorized registrants will receive a reminder email with connection instructions and a link to download a copy of the slide presentation on the afternoon of the day before the scheduled Web conference.

To learn more about becoming a member of Barlow Research's syndicated studies, please contact Insights.
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