An invitation to Barlow Research's April 2023 First Friday Web Conference
Barlow Research Voice of the Business Customer
Web Conference Invitation
Barlow Research's April 2023 First Friday Web Conference
Driving Customer Satisfaction in the Middle Market Banking Segment
Featuring: Megan Seitchik & Sarah Kietzman, Barlow Research Associates, Inc.
Join us for 30 minutes on:
Friday, April 7th, 2023
Noon Eastern, 11 am Central, 9 am Pacific
Customer satisfaction matters. Highly satisfied customers are more likely to repurchase from their primary bank when there is a need and are more likely to refer your bank to other companies. Among the Top 10 banks serving the middle market segment, TD Bank has achieved high ratings in these performance metrics.

In the middle market banking segment, brand attributes collectively explain approximately 90% of the variation in overall primary bank satisfaction. Additionally, key drivers can change year over year. In fact, a new key driver of overall satisfaction emerged this year, competitively priced service charges.
  • Changes in key drivers of overall bank and Account Officer satisfaction
  • Variation of brand attribute ratings between large, medium and small banks
  • Front line challenges and successes in building highly satisfied customer relationships
This presentation is designed for anyone involved in middle market or business banking strategy, transformation, agile teams, customer experience, relationship management, business development, sales, marketing, training, coaching, market research or line of business strategy.
This Web conference is free of charge to members of ANY of Barlow Research's Syndicated Research Programs (Small Business, Middle Market and/or Digital Business Banking). This Web conference series is just another one of the benefits for our syndicated clients. Non-members may attend the webcast for $325.00 USD.
Please register before Noon Central Time on Thursday, April 6th, 2023. All authorized registrants will receive a reminder email with connection instructions and a link to download a copy of the slide presentation on the afternoon of the day before the scheduled Web conference.

To learn more about becoming a member of Barlow Research's syndicated studies, please contact Insights.
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