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An invitation to Barlow Research's August 2019 First Friday Web Conference
| Web Conference Invitation
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Join us for one hour on:
Friday, August 2nd, 2019
Noon Eastern, 11 am Central, 9 am Pacific |
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Featuring:
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Justin Hunsaker
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Business Banking Product Strategy,
KeyBank |
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Cheryl Foilb
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SVP, Director BB Segment Strategy, Development and Execution,
KeyBank |
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Kelli Griffin
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Business Banking Sales Strategy, Enablement, and Client Experience
KeyBank |
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Youa Yang
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Digital Business Banking Program Director,
Barlow Research Associates, Inc. |
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Small businesses use multiple bank channels to meet their needs. Not only are digital channels important, but human interactions continue to be incredibly valuable to the relationship. Understanding how, and more importantly, when to leverage technology to enhance the in-person experience is a balancing act that can be a struggle. KeyBank has found the right mix of technology to build their Small Business Wellness Review tool, which was born out of the need to enable bankers to have meaningful conversations with customers. KeyBank innovated every step of the in-branch experience to provide a multitude of benefits to their customers as well as their bankers.
Join Barlow Research for a one-hour webcast on Friday, August 2nd, 2019 as we hear about how KeyBank's Small Business Wellness Review has transformed their customer conversations at the branch. In this session, we'll discuss:
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- Barlow's Voice of the Customer metrics on small business channel interactions
- The problems solved by KeyBank's Small Business Wellness Review
- How KeyBank used
- Human-centered design to build the tool
- Agile process improved speed to market
- Comprehensive rollout strategy for small business acumen
- Analytics as a game changer for KeyBank
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The presentation is designed for anyone involved in small business banking, digital business banking, customer experience, transformation, marketing, market research, innovation or strategy.
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This web conference is free of charge to members of ANY of Barlow Research's Syndicated Research Programs (Small Business, Middle Market and/or Digital Business Banking). This web conference series is just another one of the benefits for our syndicated clients. Non-members may attend the webcast for $325.00 USD.
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Please register before Noon Central Time on Thursday, August 1st, 2019. All registrants will receive a reminder email with connection instructions and a link to download a copy of the slide presentation on the afternoon of the day before the scheduled web conference.
To learn more about becoming a member of Barlow Research's syndicated studies, please contact Marcia Kalfas at 763-253-1811.
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