Who We Are


Since 1980, Barlow Research Associates, Inc. has been dedicated to providing in-depth market research for the commercial banking sector. With a 90% client retention rate and enduring relationships with some of the largest financial institutions in the United States, Barlow has a finger on the pulse of the business banking industry—and its customers.

Using a tailored approach, we'll leverage our expertise to help you understand your customers better with:

  • Customized research to answer your most important questions
  • Subscription-based programs and database tools that keep you on top of the current research, trends, and issues
  • Data-driven strategic consulting to put analysis into action
  • Industry-wide conferences to introduce solutions and expand brand awareness
  • Weekly newsletters featuring informative Analyst Journal articles


Years of Insights




Research Projects


Analyst's Journals


Analyst's Journals
Annual Readership

Featured Content

First Friday: "Strategies to Expand Usage of Electronic Check Deposit Products"

Register to attend Barlow Research's October 2017 First Friday Web Cast! Friday, October 6th, 2017 at Noon Eastern, 11 am Central, 9 am Pacific

Primary Bank Legacy Market Share Database Tool

Updated with 2nd Quarter 2017 data! Find out which banks business customers identify as their primary bank in your footprint. Free to licensed clients in MyBarlow or available for sale

Ownership Transition in a Family Business: Opportunities, Challenges and Signature Moments

Video/Audio podcast recordings are now available from the September 2017 First Friday - PLUS valuable bonus content at the end! Free to licensed clients in MyBarlow or available for sale.

Analyst's Journal - Sep 20, 2017

Small Businesses Attempting Growth Were Least Satisfied with Primary Bank

Barlow Research collects a variety of demographic information each quarter using 13 important questions, one...

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Thanks for taking the time to find us. As business banking researchers, we highly value your thoughts and opinions about what banks are getting right—and help them find opportunities for improvement. With your help we can educate banks about the evolving needs of customers like you.

Survey Respondent? View our full list of FAQs

Barlow Research Associates, INC.

917 Lilac Drive North

Minneapolis, MN 55422

Tel: 763-253-1800 Fax: 763-253-1879