Who We Are

THE INDUSTRY'S MOST RELIABLE RESEARCHERS

Since 1980, Barlow Research Associates, Inc. has been dedicated to providing in-depth market research for the commercial banking sector. With a 90% client retention rate and enduring relationships with some of the largest financial institutions in the United States, Barlow has a finger on the pulse of the business banking industry—and its customers.

Using a tailored approach, we'll leverage our expertise to help you understand your customers better with:

  • Customized research to answer your most important questions
  • Membership-based programs and database tools that keep you on top of the current research, trends, and issues
  • Data-driven strategic insights to put analysis into action
  • Industry-wide conferences to introduce solutions and expand brand awareness
  • Weekly newsletters featuring informative Analyst Journal articles

39

Years of Insights

100k+

Survey
Respondents

1,000+

Research Projects
Conducted

900+

Analyst's Journals
Published

10,000+

Analyst's Journals
Annual Readership

Upcoming Events

May

18

Two-Day Conference Event – Boston

2020 Annual Business Banking Conference

Nov

28

Holiday

Thanksgiving Day: Barlow Research Offices Closed

Dec

6

Web Conference

11 am Central - First Friday Webcast

Dec

25

Holiday

Christmas Day: Barlow Research Offices Closed

Featured Content

Podcast: "The Future of Open Banking for Businesses"

Video/Audio podcast recordings of the November 2019 First Friday are now available! Free to everyone in MyBarlow.

Call for Entries! 2020 Monarch Innovation Awards

Nominations for the 2020 Monarch Innovation Awards will be accepted through Friday December 6th, 2019! Learn more.

Small Business Zelle® User Study - AVAILABLE NOW

NEW! After much anticipation, Zelle® is now servicing small businesses. This initiative uncovers how four financial institutions are deploying Zelle® to small business customers. Testing focuses on the functionality and user experience using the mobile application at Bank of America, Chase, Regions and U.S. Bank.
Key competitive intelligence!

Analyst's Journal - Nov 13, 2019

Few Small Business Loan Denials and Tepid Demand Signals Need for a Targeted Strategy

Few small businesses ($100K-<$10MM in annual sales revenue) have been denied or expect to...

Are You a Survey Respondent?

Thanks for taking the time to find us. As business banking researchers, we highly value your thoughts and opinions about what banks are getting right—and help them find opportunities for improvement. With your help we can educate banks about the evolving needs of customers like you.