2019 Ohio Market Segment Studies

2019 Ohio Market Segment Studies


Competitive intelligence you can't get anywhere else!

Barlow Research will size the universe, detail the competitive landscape and provide qualitative feedback from companies in market on their receptivity to Bank of America as a new market entrant.

2019 Ohio Market Segment Studies 2019 Ohio Market Segment Studies 2019 Ohio Market Segment Studies

Overview and Objectives

Bank of America has set its sights on taking a foothold in the Ohio market place – a state that is currently dominated by large regional banks such as Huntington, PNC, Fifth Third, U.S. Bank, Key Bank, Chase, who has a notable presence there, and an array of smaller financial institutions. This strategic move presents several key questions:

  • What is the allure of the Ohio market?
  • What does the current competitive landscape look like?
  • Can a big-bank build traction in a market such as this?

To provide timely guidance, Barlow Research is conducting two separate deep dive analyses: 1) Ohio Small Business segment (companies $100K-<$10MM in annual revenue) and the 2) Middle Market segment (companies $10MM-<$500MM in annual revenue).


Deliverables include an executive summary and analysis, available on the Barlow Research web portal. WebEx presentation available upon request.

Report will be available in four weeks.


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Featured Content

The Strategy Dashboard Toolset

Five powerful, interactive tools designed to identify and size markets through enhanced sales and service quality are founded on Barlow's voice of the business data.
1. Primary Bank Legacy Market Share

2. Relationship Management Staffing Model

3. Value of the Customer

4. Customer Profiler Banker Edition

5. Customer Profiler Strategy Edition

Podcast: "Leveraging Technology to Enhance the Customer Experience: KeyBank's Success with Small Business Wellness Review"

Video/Audio podcast recordings of the August 2019 First Friday are now available! Free to licensed clients in MyBarlow or available for sale.

Finding Core Deposits Study

New! This study is a three-component initiative designed to identify the best opportunities to increase core deposits. This study will capture the deposit behaviors in three business customer sales ranges, analyze deposit balances, and size and identify opportunities.
Timely guidance to support growth strategy!

Contact us
to learn more.

Analyst's Journal - Aug 14, 2019

Fastest Growing Products in the Middle Market Banking Segment

At Barlow Research, we currently track usage of 29 different products within the middle market...

Join the conversation on small business banking