Industry Verticals: Do They Matter in Small Business Banking? posted 03/03/2017







Featuring: Kevin McNamara, President, Vertical IQ and Linda O’Connell, Sandy Hanson and Emily Cade, Barlow Research

With nearly nine million small businesses ($100K-<$10MM in sales) in the United States, financial institutions are always looking for effective methods of segmenting this vast market. We all want to exhibit value-based differentiation from our competition. One way of doing this is with industry specializations.

Join Barlow Research on Friday, March 3rd 2017 as we discuss the differences in this vast market based on industry classifications. Certain industries may require specialized financing solutions and support. Having industry verticals can help to better serve your small business customers.

In this session you will learn about:

  • Industry segment demographics
  • How different industry segments use the bank – channel usage, service expectations, etc.
  • The products used by different industry segments and their past and future expectations for borrowing

This discussion is designed for anyone involved in small business relationship management, sales and sales management, product management, marketing, market research or line of business strategy.

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