Small Business Banking Channels: Finding the Right Mix posted 07/07/2017
Featuring: Linda O'Connell & Joel Mueller, Barlow Research Associates, Inc.
Trends in small business ($100K-<$10MM in sales) channel usage have evolved over the past decade, challenging financial institutions to navigate new multi-channel service models. One thing has remained constant – small businesses continue to be diverse in how they touch the bank. Knowing how small businesses differ in their channel usage and contact preferences is key to informing an efficient service model for small business customers.
Join Barlow Research on Friday, July 7th, 2017 as we discuss the differences in small business channel usage and segment the market based on their channel usage behaviors.
In this session you will learn about:
- The trends in channel usage and contact preferences
- Four diverse segments based upon channel usage behaviors
- Strategies for servicing each of the four small business types
This discussion is designed for anyone involved in small business relationship management, sales and sales management, product management, marketing, market research or line of business strategy.