The Next Phase: Navigating PPP Forgiveness for Businesses posted 07/13/2020







Featuring: Caitlin Houlton Kuntz, Fredrickson & Byron; Dan O’Malley, Numerated; Youa Yang, Barlow Research Associates, Inc.

As COVID-19 hit the U.S., small business ($100K-<$10MM) and middle market ($10MM-<$500MM) economic optimism went into a freefall and businesses were far more uncertain about the future of their companies than just weeks before. The impact of the pandemic resulted in a substantial increase in the expected need for additional credit by the beginning of the second quarter. This created a perfect opportunity for the Paycheck Protection Program (PPP) to provide much needed assistance. Unfortunately, the PPP application process was shrouded in chaos, adding to the anxiety that both businesses and financial institutions were feeling. As many businesses now look to have their PPP loans forgiven, what guidance will be needed for financial institutions to be successful in this next phase?

Join Barlow Research on Friday, July 10, 2020 as we share voice of the business customer and hear from our speakers about the PPP. In this session, we’ll discuss:

  • How businesses applied for PPP funding and their reasons for application
  • Whether businesses will seek forgiveness and expectations for ability to be forgiven
  • Key strategies to guiding businesses through the forgiveness phase of PPP

The presentation is designed for anyone involved in business banking, small business banking, middle market banking, customer experience, marketing, market research, innovation or line of business strategy.

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