Featuring: Kristopher Lazzaretti, Executive Vice President, FMCG Direct, a Deluxe Company; Sandy Hanson and Haley Lenzen, Barlow Research Associates, Inc.

The pandemic has shaken many small businesses ($100K-<$10MM in sales). While economic confidence has rebounded from the lows we saw early on during the pandemic, small businesses' sales are down 10% on average. Many small businesses have had to rethink how they operate on all fronts, from serving their customers, to managing their financials and working with suppliers and their banking partners. Small businesses weren’t alone in having to adapt – financial institutions also had to pivot to better serve their business customers. Accelerated digital transformation and redesigned models for decision making are just two areas where financial institutions have concentrated on in order to more successfully navigate the pandemic and assist their business customers.

Join Barlow Research for a 30-minute webcast as we share our 4th quarter 2020 Voice of the Business Customer data and hear from Kris Lazzaretti on their COVID Index which was developed to help with decision making.

You will learn about:

• Which financial institutions have been able to improve customer ratings over the course of the pandemic
• How has digital transformation been accelerated
• How is data being used to create better models for acquisition, relationship deepening and monitoring