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Barlow Research Associates, Inc. Market Research for the Financial Services Industry

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Understanding Plans to Change: The Trends in Market Share (Middle Market)

By Molly Isaacson

Special Report

Published: August 22nd, 2012

There are winners and losers in market share for the middle market, which is largely dominated by Wells Fargo. Opportunities for improvement exist in the areas of satisfaction, personal attention and error reduction, which will help to prevent banks from losing customers.

Learn more about the factors that are driving changes in share and how these have trended over time. The report poses twelve questions and answers related to middle market companies’ plans to change banks and primary bank market share.

Watch the brief video below as a preview of the report.

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