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First Friday Webcast Series
Assessing The Future of Real-Time Business Payments

Join us on Friday, October 6th for a discussion with business payments expert Tony Hayes regarding the current landscape and the road ahead for real-time payments. Featuring: Adam Johnson, Barlow Research Associates, Inc. and Tony Hayes, Banking & Payments Group.

Who We Are


Since 1980, Barlow Research Associates, Inc. has been dedicated to providing in-depth market research for the commercial Financial Services sector. With a 90% client retention rate and enduring relationships with some of the largest financial institutions in the United States, Barlow has a finger on the pulse of the industry—and its customers.

Using a tailored approach, we'll leverage our expertise to help you understand your customers better with:

  • Customized research to answer your most important questions
  • Membership-based programs and database tools that keep you on top of the current research, trends, and issues
  • Data-driven strategic insights to put analysis into action
  • Industry-wide conferences to introduce solutions and expand brand awareness
  • Weekly newsletters featuring informative Analyst Journal articles


Years of Insights




Research Projects


Analyst's Journals


Analyst's Journals
Annual Readership

Featured Content

Complimentary Webcast: Assessing the Future of Real-Time Business Payments

Register to attend Barlow Research's October 2023 First Friday Webcast!
Friday, October 6, 2023

at Noon Eastern, 11 am Central, 9 am Pacific

Over Half of Bank Touches Occur Through Digital Channels

Does your Digital Strategy Team have customer and competitive data at hand? Barlow Research’s Digital Business Banking Program is an essential resource for actionable insights to guide digital strategy.

2023 Small Business Zelle User Study

Barlow's 2023 Small Business Zelle User Study evaluates how six banks deploy Zelle® to small business customers ($100K-<$10MM).

Analyst's Journal - Sep 27, 2023

Business Customers Are Interested in Real-Time Payments, but Financial Institutions Must Deliver a Compelling Proposition for Usage to Grow

In recent weeks, Barlow Research has observed a great deal of discourse within the business...

Are You a Survey Respondent?

Thanks for taking the time to find us. As business banking researchers, we highly value your thoughts and opinions about what banks are getting right—and help them find opportunities for improvement. With your help we can educate banks about the evolving needs of customers like you.