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First Friday Webcast Series
Complimentary Webcast: Business Deposit Competition: How to Defend and Grow

Now Available

Podcast recording is now available. Join Barlow Research and BCG as we discuss how the deposits landscape is changing and what levers to pull to be successful. Featuring: Brad Mayer, Knowledge Director, Boston Consulting Group, Diana Jechel, Principal, Boston Consulting Group and Sandy Hanson, Barlow Research Associates, Inc.

Who We Are


Since 1980, Barlow Research Associates, Inc. has been dedicated to providing in-depth market research for the commercial Financial Services sector. With a 90% client retention rate and enduring relationships with some of the largest financial institutions in the United States, Barlow has a finger on the pulse of the industry—and its customers.

Using a tailored approach, we'll leverage our expertise to help you understand your customers better with:

  • Customized research to answer your most important questions
  • Membership-based programs and database tools that keep you on top of the current research, trends, and issues
  • Data-driven strategic insights to put analysis into action
  • Industry-wide conferences to introduce solutions and expand brand awareness
  • Weekly newsletters featuring informative Analyst Journal articles


Years of Insights




Research Projects


Analyst's Journals


Analyst's Journals
Annual Readership

Featured Content

Over Half of Bank Touches Occur Through Digital Channels

Does your Digital Strategy Team have customer and competitive data at hand? Barlow Research’s Digital Business Banking Program is an essential resource for actionable insights to guide digital strategy.

Complimentary Article: The Business Banking Path to Trusted Advisor

Enjoy this complimentary and insightful article by Nick Miller of Clarity Advantage.

Analyst's Journal - Jun 7, 2023

Case Study: Bank of America Effectively Defends and Resolves Digital Card Fraud for Small Business Customers

It isn’t breaking news that card fraud has become very common. From a business customer...

Are You a Survey Respondent?

Thanks for taking the time to find us. As business banking researchers, we highly value your thoughts and opinions about what banks are getting right—and help them find opportunities for improvement. With your help we can educate banks about the evolving needs of customers like you.