First Friday Webcast Series
Key Criteria Women-Owned Businesses Seek in Financial Partners
Join Barlow Research as we'll delve into the similarities and differences between female and male-owned enterprises, shedding light on their distinct preferences and priorities.
Who We Are
THE INDUSTRY'S MOST RELIABLE RESEARCHERS
Since 1980, Barlow Research Associates, Inc. has been dedicated to providing in-depth market research for the commercial Financial Services sector. With a 90% client retention rate and enduring relationships with some of the largest financial institutions in the United States, Barlow has a finger on the pulse of the industry—and its customers.
Using a tailored approach, we'll leverage our expertise to help you understand your customers better with:
- Customized research to answer your most important questions
- Membership-based programs and database tools that keep you on top of the current research, trends, and issues
- Data-driven strategic insights to put analysis into action
- Industry-wide conferences to introduce solutions and expand brand awareness
- Weekly newsletters featuring informative Analyst Journal articles
Analyst's Journal - Nov 29, 2023
The attrition rate of customers within the middle market segment (companies with $10MM-<$500MM in...
The 2023 Finding & Protecting Business Deposits Study will pull data from our quarterly Pulse Study (fielded in early April 2023), our 2023 in Pursuit of Stability and Return Flash Panel Study (fielded in late April 2023) and our Customer Acquisition and Preventing Attrition Flash Panel Study (fielded in June 2023).
November 2023 Video/Audio webcast is available. Free to licensed clients in MyBarlow
Did you know that less than six middle market customers could equate to a potential $1 million revenue gain or loss to your bank?
Barlow Research’s Middle Market Banking Program provides the insights needed to drive your strategy and transformation initiatives.
Contact us to learn more.
Are You a Survey Respondent?
Thanks for taking the time to find us. As business banking researchers, we highly value your thoughts and opinions about what banks are getting right—and help them find opportunities for improvement. With your help we can educate banks about the evolving needs of customers like you.
How did you get my name?
If you received a Barlow Research questionnaire for a proprietary study (a bank logo appears on either the survey or the cover letter), then your name was received in a list of customers from your bank. If you received a questionnaire for a syndicated nationwide study (no bank logos anywhere), we received your name in a list purchased from Dun & Bradstreet Corporation.
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