Featuring: Sandy Hanson & Haley Lenzen, Barlow Research Associates, Inc.

Financial institutions typically use customer segmentation as a way to focus service strategies. The most common segmentation criteria in small business banking ($100K-<$10MM) is sales volume, but others use industry. Depending on the industry, there are differences in banking products and channels used, as well as expectations for personalized service. Additionally, the COVID-19 pandemic has had unique impacts specific to each industry.

Join Barlow Research for a 45-minute webcast as we share our 2nd quarter 2021 Voice of the Business Customer data and hear from small business owners in three distinct industries (restaurants & food services, trucking & transportation and healthcare). We’ll hear their perspectives on recovery and what their primary bank can do to assist them in moving forward.

You will learn about:

• The economic outlook of these three industries and what challenges they've had to overcome in the last year
• How these different industry segments use the bank – channel usage, service expectations, products used, etc.
• What these three industries are looking for from their primary bank going forward

The presentation is designed for anyone involved in small business or business banking, relationship management, marketing, market research or line of business strategy.