Keeping Up with Innovative Products in Middle Market Banking Translates to Better Brand Scores and Willingness to Refer

By Emily Anderson

BB&T Joins Chase in Providing ACH Payment Capabilities to Small Businesses via Mobile

By Allison Haley

The pending merger between BB&T and SunTrust is set to close this Friday, December 6th, but it has not slowed the digital platform updates being put out by BB&T in recent weeks. BB&T has deployed a new...

Happy Thanksgiving from Barlow Research!

By Barlow Research

Best wishes for a wonderful Thanksgiving holiday from your friends and colleagues at Barlow Research Associates, Inc. Please note that Barlow Research's offices will be closed on Thursday, November 28th, 2019. The next Barlow Analyst's Journal column will be published in the December 5th edition of our weekly newsletter. Happy Thanksgiving...

Reimagining the Middle Market Account Officer Role

By Donna Arce

Barlow Research recently held a Middle Market Summit in NYC with strategy, transformation and client experience managers from top banks. While the attendees each define the middle market segment...

Few Small Business Loan Denials and Tepid Demand Signals Need for a Targeted Strategy

By Joel Mueller

Few small businesses ($100K-<$10MM in annual sales revenue) have been denied or expect to be denied for additional credit. This number, which Barlow Research tracks quarterly, has hit its...

Credit Unions: A Competitor Not to Be Ignored in Small Business Banking

By Sandy Hanson

Credit unions have become increasingly attractive to small businesses ($100K-<$10MM in sales). One of the major advantages they tout is...

Account Officer Calls Had the Same Lift to Overall Bank Delight as Account Officer Visits

By Emily Cade

As digital business banking solutions become increasingly universal, providing superior service may be the thing...

Shifting Paradigms: Rethinking How Consultative Banking Could Evolve with the Help of Technology

By Youa Yang

Everywhere you look these days, there is no shortage of discussions on digital and its impact on business banking. Financial institutions all over the country are...

Being Prompt, Accessible and Making Effective Use of a Client's Time Has Grown in Importance

By Emily Anderson

Just as business banking relationships become more established and evolve, the importance of various Account Officer attributes evolves as well. Knowing what has become increasingly more important...

A Tale of Two Banks: BB&T and SunTrust’s Digital Offerings Differ for the Small Business Segment

By Allison Haley

As we enter the fourth quarter of 2019, the expected merger between BB&T and SunTrust is closer to being finalized. Since the announcement of the impending merger, press releases have made it clear that Truist Financial will be focused...