Success Story
FINANCIAL SOLUTIONS PROVIDER EDUCATES BANKS ON SMALL BUSINESS NEEDS BY HIGHLIGHTING A PRODUCT SOLUTION
Problem:
A new start-up financial solutions provider was looking to get exposure to the financial services industry and educate financial institutions about specific small business needs.
Solution:
The new start-up presented a Best Practice Workshop session at Barlow Research's annual Client Conference. In doing this, the new start-up company was able to engage a group of financial institution decision-makers in an educational forum about specific needs of small businesses. Prior to the Best Practice Workshop session, the new start-up partnered with Barlow Research to author a white paper about their topic of interest, which was provided as the foundation of their Best Practice Workshop.
Results:
The Best Practice Workshop and White Paper not only generated a variety of qualified leads for the start-up but also provided brand exposure and networking opportunities.
"Our participation in the Best Practice Workshop at Barlow Research's Client Conference gave us a great opportunity to reach our targeted audience in the financial services space. Not only were we able to highlight our products and showcase our knowledge in the small business market, but it also provided us with some key contacts."