A leading bank builds an extensive data analytics platform using internal data sources to identify opportunities to gain share. However, the results from these systems did not consistently or accurately predict the behaviors of the marketplace that would lead to greater share. Internal stakeholders felt data sources were incomplete and the development of custom projects and requests to gain a broader perspective was timely and not cost effective.
By licensing Barlow Research's Small Business Voice of the Customer iDatabase and integrating this rich customer data into their data visualization tools and analytics models, they were able to quickly and easily incorporate marketplace voice of the customer insight.
Insights from models incorporating Barlow Research data helped their strategy groups create solutions and make decisions that were not only attractive to their own customer base but to prospects. The end result was increased market share.
"Licensing the Barlow Research iDatabase has made our ability to validate strategy and determine opportunities more efficient. Knowing that the information can be quickly accessed and replicated through our internal systems without training an employee on yet another proprietary software has made bringing insights to all levels of the organization, even our bankers, very easy."
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