Startup company with new solution that they believed would positively impact small business bankers' performance was challenged by efficiently connecting with professionals that were focused on small business banking.
The company took advantage of the many benefits of being both a Barlow Research Client Conference sponsor and participating in our innovation showcase. As part of the innovation showcase, they were provided with seven minutes to explain their solution to all conference attendees. As a sponsor they were granted one-on-one conversations with small business banking professionals about how their solution could be of benefit.
This company has seen their user base increase substantially since participating in the Barlow Research Client Conference. They have also improved their products based on the feedback received from an intense two-day discussion with small business banking professionals.
"There are two things that we really love about the Annual Barlow Research Client Conference. First, the conference is very collaborative in nature, bringing together banking professionals that are engaged and want to have conversations on how to improve their business. Second, the target market is business banking professionals, meaning every one of our conversations is with an engaged prospect or customer of our product. Our time at the conference does not have to be used to identify leads but instead to nurture relationships with prospects and customers because every Barlow conference attendee is a lead."
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