Digital Banking Program Director
Youa is responsible for managing the Digital Business Banking Program at Barlow Research. Youa has over ten years of experience studying the digital banking behaviors and preferences of small business and middle market companies. Her primary focus is to provide actionable research regarding digital banking behaviors, dynamics, feature preferences, and banking products used through the lens of the business customer. In addition to managing the Digital Business Banking program, Youa has extensive experience with both syndicated and custom research in the small and middle market business segments. Youa completed her B.A. from the University of Minnesota-Duluth and has attended the University of Wisconsin, Stout. In her spare time, she enjoys spending time with her family and friends and traveling.