Digital Business Banking Program Details
For over 10 years, our annual survey of online banking customers has given us unique insight into companies in this space with annual sales of $100 thousand to <$500 million. Membership to our Digital Business Banking Program includes:
- Annual Digital Business Banking Report and Presentation
- 24/7 Access to Barlow Research's Digital Business Banking Test Drive™ and Roadmap
- Two customized "Live" visits to Test Drive platforms
- Barlow Research's First Friday Web Conference series
- Weekly Barlow Business Banking Analyst's Journal articles
- Online archive of past articles and web conferences
- Quarterly trending digital business banking adoption data
- Participation in Barlow Research's Business Banking Conference
Sound interesting?
Request a no obligation overview & demo of our program offering
Does your Digital Strategy Team have customer and competitive data at hand?
Digital channels have become integral to how a company runs its business.
At Barlow, we have tracked online banking adoption rates grow to a market average of 73% among small businesses and 88% in the middle market segment.
Barlow Research's Digital Business Banking Program is an essential resource for actionable and unparalleled customer and competitive insights to guide your bank's ever-evolving digital strategy.
The program's mixed-method, quantitative and customer experience research provides:
- Adoption rates for usage and feature/function priorities in the small and middle market segments
- Fully narrated video captures and scoring of our experience with 90+ unique features and functions for 14 top banks/fintechs small business online and mobile offerings
Featured Content
Podcast: Business Confidence Going into 2023: A Snapshot of Your Clients’ Financial Health
December 2022 Video/Audio webcast is available. Free to licensed clients in MyBarlow or available for sale.
This study provides a view of the small business customer journey when applying for term loans and lines of credit. Nine lenders are evaluated, including both bank and non-bank providers.
Essential Resources to Direct SB Strategy
Barlow Research’s Small Business Banking Program provides quantitative voice of the business customer insight and competitive intelligence to drive initiatives for growth and retention.
Analyst's Journal - Nov 30, 2022
The average small business ($100K-<$10MM in sales) uses 9.0 products across all the institutions...