Digital Business Banking Program
Digital
Business
Banking
Program
Actionable insight for digital product
strategy & development
Online and mobile banking adoption & activity
Services/technologies used
Priority ratings of 100+ digital features
Attitudes & opinions
Unparalleled competitive intelligence
Test drive of 16 top bank small business online &
mobile offerings
Digital Business Banking Program Details
For over 10 years, our annual survey of online banking customers has given us unique insight into companies in this space with annual sales of $100 thousand to <$500 million. Membership to our Digital Business Banking Program includes:
- Annual Digital Business Banking Report and Presentation
- 24/7 Access to Barlow Research's Digital Business Banking Test Drive™ and Roadmap
- Two custom, one-hour, Test Drive visits to bank sites
- Barlow Research's First Friday Web Conference series
- Weekly Barlow Business Banking newsletter and Analyst's Journal articles
- Online archive of past articles and web conferences
- Quarterly digital business banking adoption and trend data
- Participation in Barlow Research's Business Banking Conference
Sound interesting?
Request a no obligation overview & demo of our program offering
Does your Digital Strategy Team have customer and competitive data at hand?
Digital channels have become integral to how a company runs its business.
At Barlow, we have tracked online banking adoption rates grow to a market average of 73% among small businesses and 89% in the middle market segment.
Barlow Research's Digital Business Banking Program is an essential resource for actionable and unparalleled customer and competitive insights to guide your bank's ever-evolving digital strategy.
The program's mixed-method, quantitative and customer experience research provides:
- Adoption rates for usage and feature/function priorities in the small and middle market segments
- Fully narrated video captures and scoring of our experience with 100+ unique features and functions for 16 top bank small business online and mobile offerings
Featured Content
Podcast: Best Practices for Remote Prospecting
Video/Audio podcast recordings of the January 2021 First Friday are now available! Free to licensed clients in MyBarlow or available for sale.
Business Banking: Relationship Management in a Digital World
Barlow Research & Boston Consulting Group (BCG) have partnered to identify the implications of forced digital business banking adoption and define what remote/digital relationship management servicing strategies will work for businesses.
For more information:
2020 Digital Account Opening Study
NEW Competitive Intelligence Initiative from Barlow's CX Lab! Testing the actual customer experience of sole proprietors and multi-owner firms applying for a new business checking account online at seven institutions.
For more information:
Analyst's Journal - Jan 13, 2021
“Easy to do business with” Equates to Responsiveness and Availability Among Small Businesses
After a year of unprecedented changes and challenges for small businesses ($100K-<$10MM in sales), it’s no surprise...