2024 Digital Account Opening Study

Given the increased competition to win core deposit relationships, the stakes are higher than ever for financial institutions to digitize and streamline the deposit account opening process for small businesses ($100K-<$10MM in annual sales).  

As these businesses continue to seek new deposit relationships to take advantage of elevated interest rates and diversify their portfolios, financial institutions that can guide new customers in the door as quickly and smoothly as possible with a fully-digital account opening experience will hold the upper hand in gaining those new relationships.  

The 2024 Digital Account Opening Study will provide in-depth examination of the deposit account opening workflow among several leading providers, from the perspective of a new small business customer.

DELIVERABLES

• Summary report including customer journey maps
• Detailed video captures of the customer experience
• Disclosures/documentation collected
• Video conference presentation

For more information, please contact Andrea Moore amoore@barlowresearch.com or Youa Yang yyang@barlowresearch.com