Small Market Banking

Small Market Banking
Middle Market Business

Strategic Insights for Small Business Banking

The Small Business Banking Research Program is a multi-client research study sponsored by leading banks in the United States. This study includes detailed results of nearly 8,000 interviews annually with fielding done quarterly. It also draws on trending studies from our continuous work in the small business market (companies with sales of $100K to less than $10MM), going back to 2000 and comprising more than 85,000 total survey responses.

Five different data cuts are available to align with your definition of the small business banking segment. Program membership includes:

  • Annual Small Business Banking report and presentation
  • Barlow Research’s COVID-19 Impact Resources
  • Weekly Barlow Research newsletter and analyst’s journal articles
  • Monthly First Friday web conference series
  • Quarterly Barlow Research Economic Pulse℠ report
  • Program content archive
  • Quarterly small business banking data and top bank tabulations
  • Primary Bank Legacy Market Share Tool
  • Relationship Management Staffing Model℠
  • Participation in Barlow Research's annual Business Banking Conference

*Business banking extension ($10MM-<$25MM) data is available for purchase by program members




Please contact us

to schedule a phone meeting


Featured Content

Complimentary Webcast: Assessing the Future of Real-Time Business Payments

Register to attend Barlow Research's October 2023 First Friday Webcast!
Friday, October 6, 2023

at Noon Eastern, 11 am Central, 9 am Pacific

Over Half of Bank Touches Occur Through Digital Channels

Does your Digital Strategy Team have customer and competitive data at hand? Barlow Research’s Digital Business Banking Program is an essential resource for actionable insights to guide digital strategy.

2023 Small Business Zelle User Study

Barlow's 2023 Small Business Zelle User Study evaluates how six banks deploy Zelle® to small business customers ($100K-<$10MM).

Analyst's Journal - Sep 27, 2023

Business Customers Are Interested in Real-Time Payments, but Financial Institutions Must Deliver a Compelling Proposition for Usage to Grow

In recent weeks, Barlow Research has observed a great deal of discourse within the business...

Join the conversation on small business banking