Small Market Banking

Small Market Banking
Middle Market Business

Strategic Insights for Small Business Banking

The Small Business Banking Research Program is a multi-client research study sponsored by leading banks in the United States. This study includes detailed results of nearly 8,000 interviews annually with fielding done quarterly. It also draws on trending studies from our continuous work in the small business market (companies with sales of $100K to less than $10MM), going back to 2000 and comprising more than 85,000 total survey responses.

Five different data cuts are available to align with your definition of the small business banking segment. Program membership includes:

  • Annual Small Business Banking report and presentation
  • Barlow Research’s COVID-19 Impact Resources
  • Weekly Barlow Research newsletter and analyst’s journal articles
  • Monthly First Friday web conference series
  • Quarterly Barlow Research Economic Pulse℠ report
  • Program content archive
  • Quarterly small business banking data and top bank tabulations
  • Primary Bank Legacy Market Share Tool
  • Relationship Management Staffing Model℠
  • Participation in Barlow Research's annual Business Banking Conference

*Business banking extension ($10MM-<$25MM) data is available for purchase by program members




Please contact us

to schedule a phone meeting


Featured Content


Given the increased competition to win core deposit relationships, the stakes are higher than ever for financial institutions to digitize and streamline the deposit account opening process for small businesses ($100K-<$10MM in annual sales).

Essential Resources to Direct SB Strategy

Barlow Research’s Small Business Banking Program provides quantitative voice of the business customer insight and competitive intelligence to drive initiatives for growth and retention.

Case Study: The Appeal of QuickBooks Receivables for a Small Business Owner

Julianna Kolb, Digital Business Banking Research Associate, speaks with Dallas small business owner, Leo Cusimano. As a tech savvy owner of a weekly newspaper, Leo describes how he runs his business’s finances – in particular, how he receives payments from his customers.

Analyst's Journal - Jun 12, 2024

An Excellent Onboarding Experience Can Boost Small Business Delight and Drive Referrals

A positive onboarding experience is critical in fostering long-term customer satisfaction and loyalty when...

Join the conversation on small business banking