Small Market Banking

Small Market Banking
Middle Market Business

Strategic Insights for Small Business Banking

The Small Business Banking Research Program is a multi-client research study sponsored by leading banks in the United States. This study includes detailed results of nearly 8,000 interviews annually with fielding done quarterly. It also draws on trending studies from our continuous work in the small business market (companies with sales of $100K to less than $10MM), going back to 2000 and comprising more than 85,000 total survey responses.

Five different data cuts are available to align with your definition of the small business banking segment. Program membership includes:

  • Annual Small Business Banking report and presentation
  • Barlow Research’s COVID-19 Impact Resources
  • Weekly Barlow Research newsletter and analyst’s journal articles
  • Monthly First Friday web conference series
  • Quarterly Barlow Research Economic Pulse℠ report
  • Program content archive
  • Quarterly small business banking data and top bank tabulations
  • Primary Bank Legacy Market Share Tool
  • Relationship Management Staffing Model℠
  • Participation in Barlow Research's annual Business Banking Conference

*Business banking extension ($10MM-<$25MM) data is available for purchase by program members




Please contact us

to schedule a phone meeting


Featured Content

Podcast: When Small Businesses Add New Providers Are They Sharing the Relationship or Exiting?

February 2023 Video/Audio webcast is available. Free to licensed clients in MyBarlow or available for sale.

Save the Date! Barlow Research's 2023 Business Banking Conference

Join us in Las Vegas on May 10th & 11th, 2023 Mark your calendar now, more details coming soon!

Complimentary Article: The Business Banking Path to Trusted Advisor

Enjoy this complimentary and insightful article by Nick Miller of Clarity Advantage.

Analyst's Journal - Feb 1, 2023

Contextualized Insights Are Already Showing Their Potential for Small Business Digital Banking Users

Coming into the new year, Barlow's Digital Business Banking team is hard at work, analyzing...

Join the conversation on small business banking