Small Market Banking

Small Market Banking
Middle Market Business

Strategic Insights for Small Business Banking

The Small Business Banking Research Program is a multi-client research study sponsored by leading banks in the United States. This study includes detailed results of nearly 8,000 interviews annually with fielding done quarterly. It also draws on trending studies from our continuous work in the small business market (companies with sales of $100K to less than $10MM), going back to 2000 and comprising more than 85,000 total survey responses.

Five different data cuts are available to align with your definition of the small business banking segment. Program membership includes:

  • Annual Small Business Banking report and presentation
  • Barlow Research’s COVID-19 Impact Resources
  • Weekly Barlow Research newsletter and analyst’s journal articles
  • Monthly First Friday web conference series
  • Quarterly Barlow Research Economic Pulse℠ report
  • Program content archive
  • Quarterly small business banking data and top bank tabulations
  • Primary Bank Legacy Market Share Tool
  • Relationship Management Staffing Model℠
  • Participation in Barlow Research's annual Business Banking Conference

*Business banking extension ($10MM-<$25MM) data is available for purchase by program members


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Featured Content

First Friday Webcast: How to Navigate Fintech Disruption in the New Age of Digital Business Banking

Register to attend Barlow Research's November 2021 First Friday Webcast!
Friday, November 5, 2021
at Noon Eastern, 11 am Central, 9 am Pacific

Essential Resources to Direct SB Strategy

Barlow Research’s Small Business Banking Program provides quantitative voice of the business customer insight and competitive intelligence to drive initiatives for growth and retention.

Middle Market

Change Ahead!
Did you know that less than four middle market customers could equate to a potential $1 million revenue gain or loss to your bank? 

Barlow Research’s Middle Market Banking Program provides the insights needed to drive your strategy and transformation initiatives.

Contact us
to learn more.

Analyst's Journal - Oct 27, 2021

TD Bank Emerges as the Clear Winner When It Comes to Servicing the Unassigned Small Business Banking Customer

It is no secret that the assignment of an Account Officer positively impacts the service...

Join the conversation on small business banking