Small Market Banking

Small Market Banking
Middle Market Business

Strategic Insights for Small Business Banking

The Small Business Banking Research Program is a multi-client research study sponsored by leading banks in the United States. This study includes detailed results of nearly 8,000 interviews annually with fielding done quarterly. It also draws on trending studies from our continuous work in the small business market (companies with sales of $100K to less than $10MM), going back to 2000 and comprising more than 85,000 total survey responses.

Five different data cuts are available to align with your definition of the small business banking segment. Program membership includes:

  • Annual Small Business Banking report and presentation
  • Barlow Research’s COVID-19 Impact Resources
  • Weekly Barlow Research newsletter and analyst’s journal articles
  • Monthly First Friday web conference series
  • Quarterly Barlow Research Economic Pulse℠ report
  • Program content archive
  • Quarterly small business banking data and top bank tabulations
  • Primary Bank Legacy Market Share Tool
  • Relationship Management Staffing Model℠
  • Participation in Barlow Research's annual Business Banking Conference

*Business banking extension ($10MM-<$25MM) data is available for purchase by program members


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Featured Content

Podcast: Best Practices for Remote Prospecting

Video/Audio podcast recordings of the January 2021 First Friday are now available! Free to licensed clients in MyBarlow or available for sale.

Business Banking: Relationship Management in a Digital World

Barlow Research & Boston Consulting Group (BCG) have partnered to identify the implications of forced digital business banking adoption and define what remote/digital relationship management servicing strategies will work for businesses.
For more information:

2020 Digital Account Opening Study

NEW Competitive Intelligence Initiative from Barlow's CX Lab! Testing the actual customer experience of sole proprietors and multi-owner firms applying for a new business checking account online at seven institutions.
For more information:

Analyst's Journal - Jan 13, 2021

“Easy to do business with” Equates to Responsiveness and Availability Among Small Businesses

After a year of unprecedented changes and challenges for small businesses ($100K-<$10MM in sales), it’s no surprise...

Join the conversation on small business banking