Middle Market Banking
Strategic Insights for Middle Market Banking
Less than four middle market customers could equate to a potential $1 million revenue gain or loss to your bank!
Since 2001, our quarterly survey of the middle market segment has yielded actionable insights for strategy and transformation leaders focused on supporting banking clients with annual sales of $10 million to $500 million. Four different data cuts are available to align with your definition of the middle market banking segment. Program membership includes:
- Annual Middle Market Banking Report and Presentation
- Barlow Research’s COVID-19 Impact Resources
- Weekly Barlow Research newsletter and analyst’s journal
- Monthly First Friday web conference series
- Quarterly Barlow Research Economic Pulse℠ report
- Program content archive
- Quarterly middle market banking data and top bank tabulations
- Primary Bank Legacy Market Share Tool
- Relationship Management Staffing Model℠
- Participation in Barlow Research's Annual Business Banking Conference
- MM Strategy Dashboard and Datafile (additional cost)
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Featured Content
2024 DIGITAL ACCOUNT OPENING STUDY
Given the increased competition to win core deposit relationships, the stakes are higher than ever for financial institutions to digitize and streamline the deposit account opening process for small businesses ($100K-<$10MM in annual sales).
Essential Resources to Direct SB Strategy
Barlow Research’s Small Business Banking Program provides quantitative voice of the business customer insight and competitive intelligence to drive initiatives for growth and retention.
Business Banking Conference 2024
Come join us in Charlotte for a day-long session to engage with your peers and hear from world class experts on the latest in small business, middle market and digital banking!
Analyst's Journal - Jul 24, 2024
Managing cash flow is critical for the survival and growth of small businesses ($100K-<$10MM in sales)...