Middle Market Banking
Strategic Insights for Middle Market Banking
Less than four middle market customers could equate to a potential $1 million revenue gain or loss to your bank!
Since 2001, our quarterly survey of the middle market segment has yielded actionable insights for strategy and transformation leaders focused on supporting banking clients with annual sales of $10 million to $500 million. Four different data cuts are available to align with your definition of the middle market banking segment. Program membership includes:
- Annual Middle Market Banking Report and Presentation
- Barlow Research’s COVID-19 Impact Resources
- Weekly Barlow Research newsletter and analyst’s journal
- Monthly First Friday web conference series
- Quarterly Barlow Research Economic Pulse℠ report
- Program content archive
- Quarterly middle market banking data and top bank tabulations
- Primary Bank Legacy Market Share Tool
- Relationship Management Staffing Model℠
- Participation in Barlow Research's Annual Business Banking Conference
- MM Strategy Dashboard and Datafile (additional cost)
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Featured Content
2024 DIGITAL ACCOUNT OPENING STUDY
Given the increased competition to win core deposit relationships, the stakes are higher than ever for financial institutions to digitize and streamline the deposit account opening process for small businesses ($100K-<$10MM in annual sales).
Change Ahead!
Did you know that less than six middle market customers could equate to a potential $1 million revenue gain or loss to your bank?
Barlow Research’s Middle Market Banking Program provides the insights needed to drive your strategy and transformation initiatives.
Contact us to learn more.
Business Banking Conference 2024
New for 2024, we’re bringing the Barlow Conference to two cities this year! Pick the city and date that fits your schedule best!
Analyst's Journal - Apr 18, 2024
Case Study: The Appeal of QuickBooks Receivables for a Small Business Owner