Middle Market Banking

Middle Market Banking
Middle Market Business

Strategic Insights for Middle Market Banking

Less than four middle market customers could equate to a potential $1 million revenue gain or loss to your bank!

Since 2001, our quarterly survey of the middle market segment has yielded actionable insights for strategy and transformation leaders focused on supporting banking clients with annual sales of $10 million to $500 million. Four different data cuts are available to align with your definition of the middle market banking segment. Program membership includes:


  • Annual Middle Market Banking Report and Presentation
  • Barlow Research’s COVID-19 Impact Resources
  • Weekly Barlow Research newsletter and analyst’s journal
  • Monthly First Friday web conference series
  • Quarterly Barlow Research Economic Pulse℠ report
  • Program content archive
  • Quarterly middle market banking data and top bank tabulations
  • Primary Bank Legacy Market Share Tool
  • Relationship Management Staffing Model℠
  • Participation in Barlow Research's Annual Business Banking Conference
  • MM Strategy Dashboard and Datafile (additional cost)

SOUND INTERESTING?

REQUEST A NO OBLIGATION OVERVIEW & DEMO OF OUR PROGRAM OFFERING
Sales@Barlowresearch.com.

 

Please contact us

to schedule a phone meeting

 

Featured Content

2024 DIGITAL ACCOUNT OPENING STUDY

Given the increased competition to win core deposit relationships, the stakes are higher than ever for financial institutions to digitize and streamline the deposit account opening process for small businesses ($100K-<$10MM in annual sales).

Middle Market

Change Ahead!
Did you know that less than six middle market customers could equate to a potential $1 million revenue gain or loss to your bank? 

Barlow Research’s Middle Market Banking Program provides the insights needed to drive your strategy and transformation initiatives.

Contact us
to learn more.

Business Banking Conference 2024

New for 2024, we’re bringing the Barlow Conference to two cities this year! Pick the city and date that fits your schedule best!

Analyst's Journal - May 15, 2024

TD Bank Holds the Top Barlow Research Small Business CAMELS™ Score for the Third Consecutive Year

In Barlow Research’s 2022-2023 data, large banks (assets >$50B) were identified as primary by 55% of the small business ($100K-<$10MM in sales) market...

Join the conversation on small business banking