Middle Market and Business Banking Customer Panel Discussion: Who They Choose to Bank with and Why? posted 11/03/2017







Featuring: Donna Arce and Emily Anderson, Barlow Research Associates, Inc.

Sixty-five percent of middle market banking companies ($10MM-<$500MM) are very satisfied with their primary bank, but are they loyal? Among the companies that purchased a new product in the past year, 38% tell us they purchased that product from a provider other then their primary bank. Where are we losing business opportunities and why?

Join Barlow Research on Friday, November 3rd, 2017 as we host a live panel discussion with middle market and business banking financial decision makers to learn:

  • How they chose the primary bank they currently do business with and why they continue to do business with them
  • If and when the relationship is more important than price when purchasing a new product
  • How often they are solicited by banks they do not do business with
  • Advice they would give a banker that wants to do business with their firm

This discussion is designed for anyone involved in relationship management, sales, sales management, line of business strategy, product management, marketing, market research, training or coaching.

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