The Changing Competitive Landscape in Middle Market Banking posted 04/05/2021







Featuring: Dan Rosenbaum, Oliver Wyman; Donna Arce and Kelly Griswold, Barlow Research Associates, Inc.

The competitive landscape is constantly changing. In addition to bank merger and acquisitions, the landscape also changes when financial providers enter new markets or when they grow/shrink in primary share. Right now, we may be experiencing the calm before the storm. Shifts in primary market share of late have primarily been organic and not heavily influenced by bank mergers—but there are a number of pending mergers on the horizon which will impact the landscape. Dan Rosenbaum, Partner at Oliver Wyman will share insight and commentary on the expansion frenzy, which began in 2019 and continues today.

Recorded on Friday, April 2nd, 2021 when we provide a comprehensive overview of the competitive landscape in the middle market banking segment (companies $10MM-<$500MM in annual sales). In this webcast, you will learn:

  • The Top 10 banks serving the middle market segment
  • Impact of pending bank mergers
  • Perceived benefits and concerns customers express when their primary bank is merging

This discussion is designed for anyone involved in business banking or middle market strategy, expansion, merger transition, business development strategy, relationship management, sales, sales management, marketing or market research.

Program Membership

Get access to this research content and much, much more by becoming a member of one of Barlow Research's Subscription Research Programs. Learn how your entire insitution can enjoy the benefits our research!