Complimentary Webcast: Pinpointing the Role of Zelle® in the Business Payment Ecosystem posted 06/13/2023






Featuring: Greg Weddell, Director, Product Management & Marketing, Dragonfly Financial Technologies and Adam Johnson, Barlow Research Associates, Inc.

For several years, Zelle® has struggled to firmly take root in the digital business banking space. But with each passing year, the number of financial institutions offering Zelle® in their small business online and mobile banking platforms has grown, and Zelle® adoption among small business digital banking users ($100K-<$10MM in sales) has followed. Today, the momentum behind Zelle® as a method for business customers to send and receive payments is stronger than ever, yet its use cases are not fully recognized within the industry.

Join Barlow Research on Friday, July 7th, 2023 as we discuss where Zelle® currently fits within today’s digital business payments ecosystem.

In this session we’ll discuss:

  • Barlow’s most recent data on Zelle® adoption among small business digital banking users
  • Examples of how financial institutions currently offering Zelle® differ in their approach to promoting its value of to business customers
  • Considerations for successfully positioning Zelle® as a method for small businesses to send and receive payments

This discussion is designed for anyone involved in small business banking, relationship management, sales and sales management, marketing, market research, risk management or line of business strategy.