2023 Small Business Zelle® User Study
Key competitive intelligence!
Uncovering Zelle® for Small Business: Functionality and Customer Experience
Digital payments are a mass market product, and many small businesses ($100K- <$10MM in annual sales) are familiar with the benefits of online bill pay, ACH and wires. Today, while several financial institutions (FIs) have made Zelle® available via small business online and mobile banking, adoption growth continues to be slow. Additionally, many FIs are struggling with how Zelle® fits into their payment ecosystem. With a multitude of payment vehicles to choose from, Zelle® adoption may become stagnant among small businesses unless FIs can clearly educate their customers about the value proposition of Zelle®.
Barlow Research’s 2023 Small Business Zelle® User Study uncovers how six financial institutions are deploying Zelle® to small business customers by testing the functionality and customer experience of each institution’s mobile application.
YOU WILL LEARN...
- Key differences between offerings including transaction limits and fees
- Capabilities for sending, receiving and requesting money
- Customer experience highlights and pain points
The 2023 Small Business Zelle® User Study will evaluate these institutions (pending availability at the time of testing):
STUDY WILL ADDRESS THE FOLLOWING:
- Getting started with Zelle®
- Onboarding communications after enrollment has been completed
- Sending, requesting and accepting payments
- Security and authentication methods
- Transaction history analysis capabilities
THIS STUDY IS IDEAL FOR:
- Payments executives
- Digital teams
- UI/UX/CX specialists
- Customer journey owners
Please contact us
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Barlow's 2023 Small Business Zelle User Study evaluates how six banks deploy Zelle® to small business customers ($100K-<$10MM).
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