Small Business Zelle® User Study

Small Business Zelle User Study


Key competitive intelligence!

Uncovering Zelle® for Small Business: Functionality and Customer Experience

Zelle for Small Business Study


After much anticipation, Zelle® is now servicing small businesses. Barlow Research's Small Business Zelle® User Study uncovers how four financial institutions are deploying Zelle® to small business customers by testing the functionality and customer experience using each institution's mobile application. Barlow Research evaluated these institutions

Bank of America Chase Regions U.S. Bank

This study addresses the following:

  • Getting started with Zelle® (i.e. linking bank account to phone number / email address)
  • Capabilities to send, receive, request, etc.
  • Adding payees
  • Dollar limits and fees
  • Communications (i.e. when sending or receiving funds)
  • Error resolution communications
  • Highlights and opportunities


Study deliverables include:

  • Summary report AVAILABLE NOW
  • Narrated customer experience videos


Please contact us

to schedule a phone meeting


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Small Business Zelle® User Study - AVAILABLE NOW

NEW! After much anticipation, Zelle® is now servicing small businesses. This initiative uncovers how four financial institutions are deploying Zelle® to small business customers. Testing focuses on the functionality and user experience using the mobile application at Bank of America, Chase, Regions and U.S. Bank.
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