Small Business Zelle® User Study
Key competitive intelligence!
Uncovering Zelle® for Small Business: Functionality and Customer Experience
After much anticipation, Zelle® is now servicing small businesses. Barlow Research's Small Business Zelle® User Study uncovers how four financial institutions are deploying Zelle® to small business customers by testing the functionality and customer experience using each institution's mobile application. Barlow Research evaluated these institutions
This study addresses the following:
- Getting started with Zelle® (i.e. linking bank account to phone number / email address)
- Capabilities to send, receive, request, etc.
- Adding payees
- Dollar limits and fees
- Communications (i.e. when sending or receiving funds)
- Error resolution communications
- Highlights and opportunities
Study deliverables include:
- Summary report AVAILABLE NOW
- Narrated customer experience videos
Please contact us
to schedule a phone meeting
Register to attend Barlow Research's August 2020 First Friday Webcast! Friday, August 7, 2020 at Noon Eastern, 11 am Central, 9 am Pacific
Celent & Barlow Research are partnering to evaluate the evolving dynamics of the client/agent relationship and provide insights on commercial insurance buyers’ preferences, behaviors and experiences across both personal and digital delivery channels for small business insurance.
NEW Competitive Intelligence Initiative from Barlow's CX Lab! Testing the actual customer experience of sole proprietors and multi-owner firms applying for a new business checking account online at seven institutions.
For more information:
Analyst's Journal - Jul 29, 2020
As technology advances and continues to provide convenience to the end user, financial institutions have...