Small Business Zelle® User Study

Small Business Zelle User Study

Small
Business
Zelle®
User
Study

Key competitive intelligence!

Uncovering Zelle® for Small Business: Functionality and Customer Experience


Zelle for Small Business Study

Goal

After much anticipation, Zelle® is now servicing small businesses. Barlow Research's Small Business Zelle® User Study uncovers how four financial institutions are deploying Zelle® to small business customers by testing the functionality and customer experience using each institution's mobile application. Barlow Research evaluated these institutions

Bank of America Chase Regions U.S. Bank

This study addresses the following:

  • Getting started with Zelle® (i.e. linking bank account to phone number / email address)
  • Capabilities to send, receive, request, etc.
  • Adding payees
  • Dollar limits and fees
  • Communications (i.e. when sending or receiving funds)
  • Error resolution communications
  • Highlights and opportunities

Deliverables

Study deliverables include:

  • Summary report AVAILABLE NOW
  • Narrated customer experience videos

 

Please contact us

to schedule a phone meeting

 

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Small Business Zelle® User Study - AVAILABLE NOW

NEW! After much anticipation, Zelle® is now servicing small businesses. This initiative uncovers how four financial institutions are deploying Zelle® to small business customers. Testing focuses on the functionality and user experience using the mobile application at Bank of America, Chase, Regions and U.S. Bank.
Key competitive intelligence!

Analyst's Journal - Nov 13, 2019

Few Small Business Loan Denials and Tepid Demand Signals Need for a Targeted Strategy

Few small businesses ($100K-<$10MM in annual sales revenue) have been denied or expect to...

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